Newspapers

The daily mail and The i

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  • The Daily Mail
  • mid-market tabloid newspaper
  • sells 1.2 million copies a day
  •  owned by the Daily Mail and General Trust
  • current chairman is Jonathan Harmsworth
  • horizontally integrated with metro newspaper and the i
  • their website is the most visited news website in the world
  • daily mail offers syndication of its own stories to other newspapers
  • supports conservatives/ right wing
  • published pro-nazi content in the 1930s
  • advertisers hold the greatest power for the daily mail
  • traditionalist lifestyle
  • The I
  • The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
  • originally launched in 2010 as a sister paper to The Independent
  • In the 2017 and 2019 UK general elections, the i chose not to endorse a political party
  •  The paper is classified as a ‘quality‘ in the UK market but is published in the standard compact tabloid-size format.
  • the i has developed a strong national reputation over time. The paper is understood to be highly regarded by many journalists
  • The i was named British National Newspaper of the Year in 2015.
  • intended for younger readers
  • left wing
  • by-line For open minds, there’s no right, or left,
Theme or issueThe Daily Mail textual evidenceThe daily mail institutional evidenceThe I textual evidenceThe I institutional evidence
Views on conservative partyPage 18  ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris JohnsonFront cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris JohnsonIn the 2017 and 2019 UK general elections, the i chose not to endorse a political party
Business over humans Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930sPage 20. ‘Trade is not at heart of the EU’.
GlobalisationIts website has more than 218 million unique visitors per month
PatriotismFront cover- ‘Joyous Jubilee’ – support for royal familyFront page ‘The new Firm’ slightly critical of Royal Family
Racial superiority Page 19- ‘tired of white men being blamed for everything wrong in the world’
Nationalism Page 6 – ‘Hilarious and barmy…final parade was so very British’
MilitarismPage 25 – ‘British-Ukrainian fighter faces death penalty in Donetsk’Page 17- britian send long-range arms for the first time
Libertarianism/ authoritarianismStill uses an Editorial ie the voice of one over many?Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality
Fusion of entertainment and news Page 4- Woman found out husband ghosted her after coming out of a 5 month comaDaily Mail scored an average Factual Grade of 39.7%. This is well below the average of 61.9%The paper is classified as a ‘quality‘ in the UK market but is published in the standard compact tabloid-size format.

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