Left-Labour

Right– Conservative

Key word/Theme/Question etc	Daily Mail (Textual Evidence)	Daily Mail (Institutional evidence)	The i (textual Evidence)	The i (institutional Evidence)
Globalisation			Pg 32- “Panorama” segment covers new from around the world, showing how the i has expanded into different regions globally
Gender		women making up 52–55% of its readers The term
Patriotism	front cover– “Magnificent celebrations climax in pageantry and parties for millions” “A joyous jubilee” ” pg 14– “keep Togetherness”, this shows that The Daily Mail supports the Royal Family		Front page ‘The new Firm’ slightly critical of Royal Family
Racism
War	Page 18- Macron “Declared how unwise it would be to humiliate Russia”		“““““““““““““““““““““““““““““““““““““““““““““““““““““““““““
Classism	Pg 27-“Battle to save the sunken liquid gold”, Irrelavent to working class
Regulation			PG 38- Publishing a controversial (possibly sexist) article “Men as monsters: is that really radical?” showing less regulation than certain other papers have		The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
Protectionism
Taxes
Neoliberalism
Conservative	“Grim crack of Tory MP’s moving against Boris Johnson,” “As to the second they are either clueless or dont care”	The paper takes a centre-right political stance and is considered to be the voice of ‘Middle-England‘
Sexism	“Barely 6 months ago it was feared that the sexual abuse case against him would inflict untold damage on the Queen’s jubilee”	“suffragette” was first used in 1906, as a term of derision by the journalist Charles E. Hands in the Mail to describe activists in the movement for women’s suffrage,
Fusion of information and entertainment			PG 24- heading “Met chief must restore trust” directly next to Liam Gallagher concert review shows that paper is trying to entertain and inform as opposed to the daily mail which is essentially brainwashing readers into thinking the jubilee is great		The paper is classified as a ‘quality‘ in the UK market but is published in the standard compact tabloid-size format. the i has developed a strong national reputation over time. The paper is understood to be highly regarded by many journalists The i was named British National Newspaper of the Year in 2015.
Authoritarian	Still uses an Editorial ie the voice of one over many?	It strongly defends conservative or traditional values and regularly speaks-out against liberal views		Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought?	The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
Libertarian			Title “The i” connotates that that’s its more collaborative in that — PG 18-22- “the opinion matrix” is 4 pages of opinions from numerous people including viewers – opposed to daily mail which has opinions from one person	Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought?	e paper chose not to declare for either “leave” or “remain” during Brexit, unlike a majority of other British newspapers who came out for either side of the debate

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Facts

Daily Mail

The I

1. Launched in 2010
2. The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million.
3.  average daily circulation of 145,411 
4. the paper chose not to declare for either “leave” or “remain” during Brexit, unlike a majority of other British newspapers who came out for either side of the debate
5. The i was also found in a 2018 poll to be the second-most trusted news brand in the UK after The Guardian