| Key word | Daily Mail (textual evidence) | Daily Mail (Institutional Evidence) | The I (Textual Evidence | The I (Institutional Evidence) |
| Politics | P23 Sub head “Ousting PM… nothing less than insanity” – This tells me the Daily Mail are favourable to Boris Johnson. To be clear Boris is PM of the conservative party who are right wing and authoritarian. | Right Wing political alignment | ||
| Racism | ||||
| Equality | majority of readers are female (52-55% of readers) | |||
| Military | ||||
| Patriotism | “Joyous jubilee” – Support for royal family. P4 Sub head “Our beacon of duty and service” – This shows the support to the Royals who are conservitive | |||
| Authoritarian / Liberterian | Still uses an Editorial ie the voice of one over many? | Support of fascism: 1930–1934 | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? | |
| Globalisation | The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million | |||
| Immigration rules |
6 facts about The Daily Mail
Most circulated newspaper in the United Kingdom
Founded in 1896
2014 survey showed the average reader was 58 years old
majority of readers are female (52-55% of readers)
Right Wing political alignment
Support of fascism: 1930–1934
6 facts about The I
Aimed at all ages
launched 2010 as a sister paper to the Independent
The i was named British National Newspaper of the Year in 2015.
The paper had an average daily circulation of 302,757 in March 2013
The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
published in the standard compact tabloid-size format.