| Key word / theme / question etc | Daily Mail (textual evidence) | Daily Mail (institutional evidence) | The i (textual evidence) | The i (institutional evidence |
| Views on Conservative party | p18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson | The Daily Mail’s ownership supports the UK conservative party, and the paper prominently supports Brexit. For example, according to a Reuters Article, the Daily Mail blatantly labelled judges ruling against the Brexit decision as “enemies of the people.” | Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson | Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. His column usually features in the “My View” comment section of the paper.[31] During an interview for the i in December 2017, then Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i, saying that its compact size and concise articles suited his busy lifestyle as Leader of Her Majesty’s Opposition.[32] |
| Business over humans | pg 16- drawing attention to the hunger crisis in east africa, leftist libertarian views. “You should be reading this on the front page” | |||
| globalisation | independent editorial stance and coverage of foreign news. | |||
| Patriotism | Front page ‘Joyous Jubilee’ – supporting Royal Family | Front page ‘The new Firm’ slightly critical of Royal Family | ||
| Racial superiority | ||||
| Nationalism | page 10 ‘how the nation came together’ suggest national harmony – we are all together. | published in London by Daily Mail and General Trust and distributed across the United Kingdom | ||
| Militarism (use of military) | pg 17- britian send long-range arms for the first time | |||
| Authoritarian / Libertarian | Still uses an Editorial ie the voice of one over many? | Third-party assessments from media bias organizations such as AllSides and Media Bias/Fact Check. Based on this data, The Factual assigns Daily Mail a “Right” bias. | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? | |
| the fusion of entertainment and news / information | Daily Mail scored an average Factual Grade of 39.7%. This is well below the average of 61.9% | |||
| In March 2019, the i overtook The Guardian to become the most trusted digital newsbrand on-line, and third in print. |
THE I:
Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. His column usually features in the “My View” comment section of the paper.[31]
During an interview for the i in December 2017, then Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i, saying that its compact size and concise articles suited his busy lifestyle as Leader of Her Majesty’s Opposition.[32]