| Key word | Daily Mail | The I |
| Politics | P23 Sub head “Ousting PM… nothing less than insanity” – This tells me the Daily Mail are favourable to Boris Johnson. To be clear Boris is PM of the conservative party who are right wing and authoritarian. | |
| Racism | ||
| Equality | ||
| Military | ||
| Patriotism | “Joyous jubilee” – Support for royal family. P4 Sub head “Our beacon of duty and service” – This shows the support to the Royals who are conservitive | |
| Authoritarian / Liberterian | Still uses an Editorial ie the voice of one over many? | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? |
| Globalisation | ||
| Immigration rules |
