| Key word / theme / question etc | Daily Mail | The i |
| Views on Conservative party | ||
| Business over humans | ||
| globalisation | ||
| Patriotism | ||
| Racial superiority | page 54-55 – “i hope everyone remembers the effort the Ukraine team made” – The team shown in photos consist of just white males placed in the centre of both pages with on page 55 a small photo of black football player Saka in the bottom corner away from the main photos. | |
| Nationalism | Front Page – “slimmed down royal family is revealed in Jubilee finale” – showing how long its taken for the royal family to slim down from a big extended family to very few which was finally released to the British public during the grand finale of the queens platinum Jubilee. | |
| Militarism (use of military) | Page 43 – “coverage of the Ukraine war has focused more on empathetic victims” – how the use of the war can cover victims stories to help to stop the war through the use of seeing how impactful this war is on ordinary civilians. | |
| Authoritarian / Libertarian | ||
| misleading information | Page 36 – free hearing tests – possibility of misleading an audience to gain customers and gain more income. (free test but paying for consultation) | |
| humanity | Front page – “the menopause revolution” showing the world continues to move on and so should we. | |
| the fusion of entertainment and news / information |
Daily Archives: June 9, 2022
Filters
key words
| Key word | Daily Mail | The I |
| Politics | P23 Sub head “Ousting PM… nothing less than insanity” – This tells me the Daily Mail are favourable to Boris Johnson. To be clear Boris is PM of the conservative party who are right wing and authoritarian. | |
| Racism | ||
| Equality | ||
| Military | ||
| Patriotism | “Joyous jubilee” – Support for royal family. P4 Sub head “Our beacon of duty and service” – This shows the support to the Royals who are conservitive | |
| Authoritarian / Liberterian | Still uses an Editorial ie the voice of one over many? | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? |
| Globalisation | ||
| Immigration rules |
| key word | Daily Mail (textual evidence) | Daily Mail (institutional evidence) | The I (textual evidence) | The I (institutional evidence) |
| Views on Conservative party | p18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson | a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945, | Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson | |
| Business over people | Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s | pg 16- drawing attention to the hunger crisis in east africa, leftist libertarian views. | The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million | |
| Politics | page 18 comment ‘Boris Johnson is by a country mile the best person to lead Tory government’ | As a right-wing tabloid, the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945 | In the 2017 and 2019 UK general elections, the i chose not to endorse a political party | |
| Racism | ||||
| Military | pg 17- britian send long-range arms for the first time | |||
| Patrioism | front page ‘joyous jubilee’ | |||
| Concentration of ownership | The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million | |||
| War | Page 19 – ‘Putin deserves to be crushed for the sake of his country – and Europe’ | |||
| Community rights | ||||
| Nationalism | page 10″how the nation came together” | |||
| libertarian/authoritarian | still uses an Editorial, ie the voice of one over many? | Uses a Opinion Matrix which has a range of voices rather than one. |
THE I and daily mail
| Key word / theme / question etc | Daily Mail (textual evidence) | Daily Mail (institutional evidence) | The i (textual evidence) | The i (institutional evidence |
| Views on Conservative party | p18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson | The Daily Mail’s ownership supports the UK conservative party, and the paper prominently supports Brexit. For example, according to a Reuters Article, the Daily Mail blatantly labelled judges ruling against the Brexit decision as “enemies of the people.” | Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson | Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. His column usually features in the “My View” comment section of the paper.[31] During an interview for the i in December 2017, then Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i, saying that its compact size and concise articles suited his busy lifestyle as Leader of Her Majesty’s Opposition.[32] |
| Business over humans | pg 16- drawing attention to the hunger crisis in east africa, leftist libertarian views. “You should be reading this on the front page” | |||
| globalisation | independent editorial stance and coverage of foreign news. | |||
| Patriotism | Front page ‘Joyous Jubilee’ – supporting Royal Family | Front page ‘The new Firm’ slightly critical of Royal Family | ||
| Racial superiority | ||||
| Nationalism | page 10 ‘how the nation came together’ suggest national harmony – we are all together. | published in London by Daily Mail and General Trust and distributed across the United Kingdom | ||
| Militarism (use of military) | pg 17- britian send long-range arms for the first time | |||
| Authoritarian / Libertarian | Still uses an Editorial ie the voice of one over many? | Third-party assessments from media bias organizations such as AllSides and Media Bias/Fact Check. Based on this data, The Factual assigns Daily Mail a “Right” bias. | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? | |
| the fusion of entertainment and news / information | Daily Mail scored an average Factual Grade of 39.7%. This is well below the average of 61.9% | |||
| In March 2019, the i overtook The Guardian to become the most trusted digital newsbrand on-line, and third in print. |
THE I:
Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. His column usually features in the “My View” comment section of the paper.[31]
During an interview for the i in December 2017, then Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i, saying that its compact size and concise articles suited his busy lifestyle as Leader of Her Majesty’s Opposition.[32]
Political Compass
- Left Wing: Support of social equality and egalitarianism, often in opposition to social hierarchy. (Libertarian)
- Right Wing: Support of the view that certain social orders and hierarchies are inevitable, natural, normal, or desirable, typically supporting this position on the basis of natural law, economics, authority or tradition. (Authoritarian)
| Key Terms | The Daily Mail (textual Evidence) | The Daily Mail (Institutional Evidence) | The i (Textual Evidence) | The i (Institutional Evidence) |
| Humanity | ||||
| Race / Racial Superiority | ||||
| Superiority | ||||
| Militarism | – Page 25 – ‘British-Ukrainian fighter faces death penalty in Donetsk’ | |||
| Economic Globalisation | ||||
| Nationalism | – Page 6 – ‘Hilarious and barmy…final parade was so very British’ – Page 3 – ‘Our platinum Queen’ – Page 10 – Not many different races in the photos, shows what Britain’s population is mostly made up off (Race) Page 25 – ‘British-Ukrainian fighter faces death penalty in Donetsk’ – UK ‘owns’ the soldiers. Causes an up roar as death penalty goes against human right laws in the UK. | |||
| Rights | – Page 2 – ‘Tory rebels ‘are plotting course to catastrophe’. | |||
| Patriotism | – Page 4 – ‘Queen wants ‘renewed sense of togetherness’ Page 25 – ‘British-Ukrainian fighter faces death penalty in Donetsk’ – Goes against human right laws in the UK. | |||
| Political Party | – Page 18 – ‘The truth is that Boris Johnson is by a country mile the best person to lead the Tory government’ – Page 22 – ‘File saying Boris is ‘no longer an electoral asset”. | – Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance and took an extreme anti-Communist line. (Support of Fascism). – Political Alignment is right wing. | – Page 20 – ‘The thought of Boris Johnson or someone equally embarrassing representing us as head of state.’ | – In the 2017 and 2019 UK general elections, the i chose not to endorse a political party. |
| Fusion of Entertainment and News | – Page 9 – ‘Louis, court jester of the Royal Box’ | |||
| Libertarian | – Page 20 – ‘Thank you to Michael Day for saying what needed to be said about the oppressive Israeli state’ – The eye is agreeing and have been ‘wanting’ to say that with the help of a public perspective. | |||
| Authoritarian | – Jonathan Harmsworth, 4th Viscount Harmsworth is the current chairman and controlling shareholder of the Daily Mail and General Trust. | – Page 25 – ‘Musk told staff to return to the office for a minimum of 40 hours or be fire.’ | – The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom. | |
| Community Rights | – Page 21 – ‘Transgender paedophile is spared jail’. Transgender 125,00 child abuse images and was spared prison from emotional scare. Questioning what authority this is? | |||
| War | – Page 19 – ‘Putin deserves to be crushed for the sake of his country – and Europe’ | |||
| Tax | – Page 23 – ‘Proof that the poorest people get hit worse by soaring inflation’ | |||
| Feminism | – The term “suffragette” was first used in 1906, as a term of derision by the journalist Charles E. Hands in the Mail to describe activists in the movement for women’s suffrage, in particular members of the WSPU. | |||
| Ownership within | – The Founders of The Daily Mail are Alfred Harmsworth and Harold Harmsworth and was founded in 4 May 1896; 126 years ago and it is the United Kingdom’s highest-circulated daily newspaper – The publisher of the daily mail is DMG Media. – The editor of the daily mail is Ted Verity. | – 29th November 2019it was announced that JPIMedia had sold the i newspaper and website to the Daily Mail and General Trust, which owns the Mail on Sunday and MailOnline. Lord Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style. | ||
| Audience | – British daily middle-market newspaper and news website published in London in a tabloid format. | – It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 |
- Its sister paper The Mail on Sunday was launched in 1982.
- sister paper to The Independent.
- Independent Digital News & Media Ltd (2010–2016) / Johnston Press (2016–2018) / JPIMedia (2018–2019) / Daily Mail and General Trust (2019–present)