| keyword and themes | daily mail | daily mail contextual | the i | the I contextual |
| Business over humans (economy over public health) | ||||
| A country’s economic stability > Individual unemployment issues (A country’s wellbeing over individual wellbeing) | ||||
| Patriotism (A blind support of my country) | front page of the newspaper (joyous Jubilee) – supporting the queens coming of age on the throne | |||
| Racial superiority | ||||
| Class Differentiation | ||||
| Globalisation | ||||
| Militarism and justification of military use | First Russian missiles in months rain down on capital | Lord Rothermere was an ally towards Benito Mussolini as well as Adolf Hitler, and directed the daily Mail’s stance towards them since early 1930s | Britain to send long-range arms for the first time” | |
| The fusion of entertainment and information | ||||
| Protectionism and government regulation | page 2 of the newspaper (tory rebels’ are plotting a course to catastrophe’) this is the regulation of the government | |||
| Freedom of people | ||||
| Restriction of immigration | ||||
| Religion | ||||
| Charity | ||||
| Social security | ||||
| Views on schooling | ||||
| personal wealth | page 8 (she – and we – have all earned a place in history) | the DMGT (daily mail and general trust) has an annual revenue of around £1 Billion. | ||
| equality | page 9 (the prince sticks his tongue out and puts his hand on his mouthers mouth) | |||
| Older values | page six of the newspaper (floats created to rein act the 50’s,60’s,70’s and 80’s) |
Business over humans (economy over public health)
A country’s economic stability > Individual unemployment issues (A country’s wellbeing over individual wellbeing)
Patriotism (A blind support of my country)
Racial superiority
Class Differentiation
Globalisation
Militarism and justification of military use
The fusion of entertainment and information
Protectionism and government regulation
Freedom of people
Restriction of immigration
Religion
Charity
Social security
Views on schooling
Older values
Daily Mail Facts
It was founded in 1896.
it is the United Kingdom’s highest circulated daily newspaper.
Content from the paper appears on the MailOnline website, although the website is managed separately and has its own editor.
The paper is owned by the Daily Mail and General Trust.
A survey in 2014 found the average age of its readers was 58.
It has a majority female readership, with women making up 52–55% of its readers.
Its website has more than 218 million unique visitors per month.
DMGT has an annual revenue of around £1 Billion.
he Daily Mail has won a number of awards, including receiving the National Newspaper of the Year award from The Press Awards eight times since 1995, winning again in 2019. The Society of Editors selected it as the ‘Daily Newspaper of the Year’ for 2020.
Support of fascism: 1930–1934
Right Wing political alignment
The i Facts
Also published in London by Daily Mail and General Trust.
The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million.
The paper had an average daily circulation of 302,757 in March 2013, though that figure has since continued to decline, and had dropped to 233,869 by February 2019.
In December 2017, the owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million.
On 14 September 2019, The i weekend price rose from £1 to £1.20
It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010.
sister paper to the Independent
British National Newspaper of the Year in 2015.