keyword and themes	daily mail	daily mail contextual	the i	the I contextual
Business over humans (economy over public health)
A country’s economic stability > Individual unemployment issues (A country’s wellbeing over individual wellbeing)
Patriotism (A blind support of my country)	front page of the newspaper (joyous Jubilee) – supporting the queens coming of age on the throne
Racial superiority
Class Differentiation
Globalisation
Militarism and justification of military use	First Russian missiles in months rain down on capital	Lord Rothermere was an ally towards Benito Mussolini as well as Adolf Hitler, and directed the daily Mail’s stance towards them since early 1930s	Britain to send long-range arms for the first time”
The fusion of entertainment and information
Protectionism and government regulation	page 2 of the newspaper (tory rebels’ are plotting a course to catastrophe’) this is the regulation of the government
Freedom of people
Restriction of immigration
Religion
Charity
Social security
Views on schooling
personal wealth	page 8 (she – and we – have all earned a place in history)	the DMGT (daily mail and general trust) has an annual revenue of around £1 Billion.
equality	page 9 (the prince sticks his tongue out and puts his hand on his mouthers mouth)
Older values	page six of the newspaper (floats created to rein act the 50’s,60’s,70’s and 80’s)

Business over humans (economy over public health)

A country’s economic stability > Individual unemployment issues (A country’s wellbeing over individual wellbeing)

Patriotism (A blind support of my country)

Racial superiority

Class Differentiation

Globalisation

Militarism and justification of military use

The fusion of entertainment and information

Protectionism and government regulation

Freedom of people

Restriction of immigration

Religion

Charity

Social security

Views on schooling

Older values

Daily Mail Facts

It was founded in 1896.

it is the United Kingdom’s highest circulated daily newspaper.

Content from the paper appears on the MailOnline website, although the website is managed separately and has its own editor.

The paper is owned by the Daily Mail and General Trust.

A survey in 2014 found the average age of its readers was 58.

It has a majority female readership, with women making up 52–55% of its readers.

Its website has more than 218 million unique visitors per month.

DMGT has an annual revenue of around £1 Billion.

he Daily Mail has won a number of awards, including receiving the National Newspaper of the Year award from The Press Awards eight times since 1995, winning again in 2019. The Society of Editors selected it as the ‘Daily Newspaper of the Year’ for 2020.

Support of fascism: 1930–1934

Right Wing political alignment

The i Facts

Also published in London by Daily Mail and General Trust.

The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million.

The paper had an average daily circulation of 302,757 in March 2013, though that figure has since continued to decline, and had dropped to 233,869 by February 2019.

In December 2017, the owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million.

On 14 September 2019, The i weekend price rose from £1 to £1.20

It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010.

sister paper to the Independent

 British National Newspaper of the Year in 2015.

KEY WORD / THEME	DEFITITION	DAILY MAIL	THE I
COMMODIFICATION	Within a capitalist economic system, commodification is the transformation of things such as goods, services, ideas, nature, personal information, people or animals into objects of trade or commodities.
MULTINATIONAL COMPANIES	A multinational company (MNC) is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an
LEFT WING	a group or party favoring radical, reforming, or socialist views, focusing on humanity
RIGHT WING	a group or party favoring conservative or reactionary views, focusing on business and economy
ECONOMIC GLOBALISATION	refers to the mobility of people, capital, technology, goods and services internationally. It is also about how integrated countries are in the global economy. It refers to how interdependent different countries and regions have become across the world.
AUTHORITARIANISM	the enforcement or advocacy of strict obedience to authority at the expense of personal freedom.
LIBERTARIANISM	a political philosophy that advocates only minimal state intervention in the free market and the private lives of citizens.
CIVIL LIBERTIES	the state of being subject only to laws established for the good of the community, especially with regard to freedom of action and speech.
ONE PARTY STATE	are nation-states where only one specific political party has the monopoly of political power
AUTHORITY	the power or right to give orders, make decisions, and enforce obedience
COUNTER – TERRORISM	a government’s motivation to use the instruments of national power to neutralize and conquer terrorists
PATRIOTSIM	Patriotism is the feeling of love, devotion, and sense of attachment to one’s country

Libertarian – an advocate or supporter of a political philosophy that advocates only minimal state intervention in the free market and the private lives of citizens.

Authoratian –

Authoratian –

Authoratian – favouring or enforcing strict obedience to authority at the expense of personal freedom.

Left wing – Concerned with society more, humanity.

Right wing – More to do with the individual. Wants control and power.

Economic globalisation

Superiority (racial)

Nationality/patriotic

Finance, capitalism, communism, consumerism, taxes

Monopolies, multinational, companies, businesses. Transnational corporations

Fusion of entertainment and information –

Protectionism –

Civil liberties –

One party state –

Democracy –

Commodification –

Keyword/theme/question		Daily Mail (textual evidence)	Daily Mail (institutional evidence)			The i (textual evidence)
Economic globalisation			One of the first British newspapers			
Business over humans						Page 20. ‘Trade is not at heart of the EU’.
Global issues						Page 16. ‘
Racial superiority		Page 1-14. Lack of racial diversity, features mainly white people when the theme was about togetherness and the support of one another.				
Nationalism/patriotism		Page 6 ‘…Final parade was so British’. Page 10 ‘How the nation came together to put on a right royal spread’, exclusive as the whole nation would not be participating to help with the Jubilee.	The paper achieved huge success early on especially as it embraced Britain’s entry into a new technological era.			
Regulation						
One-party state		Page 2 suggests the UK is a one party state ‘no alternative’, ‘we are strongest when united’ this shows a very authoritarian perspective.				
Commodification						
Democracy						
Right wing/left wing		Page 2 ‘Tory MPs last night were plotting a course for disaster by seeking to remove Boris Johnson as prime minister’, implying Boris is the best and superior to other PM candidates, as part of the right-wing, Tory party.				Page 18. ‘Boos for the PM’. Left wing as they are saying it is Boris’s fault as he broke strict lockdown rules.
Authortarism/libertarianism		Page 18. ‘Boris Johnson by a country mile is the best Prime Minister to lead the Tory government’.				Page 20. ‘Speaking truth to power. Thank you Michael for saying what needed to be said about the oppressive state of Israel’. Allows for other opinions to be heard, to speak about important issues.
Traditional values			Daily Mail was one of the first British newspapers to popularise its coverage so it could appeal to a mass readership. The original edition of the newspaper was printed in broadsheet format on the 4th of May 1986.					Launched in 2010 as a sister paper to The Independent.
Pro-tory		Page 18. ‘Boris Johnson by a country mile is the best Prime Minister to lead the Tory government’ represents an attitude that the only way is for the Tories to win for the country to be run well. Patriotic too with the use of the metaphor – ‘by a country mile’, meaning England.						The newspaper has no supplements, which the newspaper prides itself on as it does not want to clog up recycling bins compared to other good British newspapers that do, as it wants to give readers the best reading experience.
Class		Page 14 Prince Charles united the UK. Represents the Royals as superior to others in society.				
Fusion between entertainment/news		Page 9. Prince Louis sticks his tongue out at his mum. Patriotic. Right wing. Authoritarian.				
Women’s issues		Page 34. Surrogacy. ‘What takes you to surrogacy is ‘years of loss and heartache’. Frowning upon other ways of pregnancy, more conservative. Ukrainian woman was the surrogate, paper’s political compass is not supportive and treating them more like things instead of people.
Education		‘My lifelong shame over failing to go to university’. Page 32. Suggesting that university is the only way to get a good job, to earn lots of money.
War						Page 19. ‘Putin the Great? Hardly’. Suggests they are not Pro-Putin and are not supporting the Russian invasion.

Daily Mail was one of the first British newspapers to popularise its coverage so it could appeal to a mass readership.

Has a mainly female audience/readers; women are 52-55% of the Daily Mail’s readers.

An older audience; the average age is 58.

A quality, popular newspaper. In February 2020, the gross daily sales of 1, 134, 184. However, sales have fallen below of 900,000 for the first time in over a century.

Middle class text producers: ‘the voice of Middle-England’.

A right-wing newspaper.

Yellow journalism – Sensationalistic/biased stories represented as factual.

It was founded by brothers Alfred Harmsworth and Harold Harmsworth. Who would later get the titles Lord Northcliffe and Lord Rothmere.

The original edition of the newspaper was printed in broadsheet format on the 4th of May 1896.

The paper achieved huge success early on especially as it embraced Britain’s entry into a new technological era.

As well as this, it also focused on fast delivery of the news, using new technology for example mechanical typesetting on a linotype machine and rotary printing machines for faster delivery of the newspaper compared to others at the time.

In the 1930s, Lord Rothmere’s son R

The i

Newspaper bought by the Daily Mail and General Trust (DMGT) on the 29th of November 2019, for £49.6 million. So it is not entirely left-wing.

More inclusive and potentially more progressive compared to the older, more right-wing newspaper The i as it has a ‘Your View’ page where it shares opinions from the audience (readers letters) on Page 20. There are also social media handles on the top of the select pages, which represents it as a more modern newspaper, and furthermore more progressive, it could also mean it wants to connect to a younger audience.

Aimed at ‘readers and lasped readers’ for all ages and commuters, shows it is inclusive for everyone.

Launched in 2010 as a sister paper to The Independent.

In the 2017 and 2019 UK general elections, the i decided not to endorse a political party

Classified as ‘quality’ in the UK market although it is published in the standard compact tabloid-size format.

A well regarded newspaper by numerous journalists, it has gained a good reputation over time

The newspaper has no supplements, which the newspaper prides itself on as it does not want to clog up recycling bins compared to other good British newspapers that do, as it wants to give readers the best reading experience.