| Key words | Daily mail- textual evidence | Daily Mail- institutional evidence | The i- textual evidence | The i- institutional evidence |
| Militarism (use of military) | Ukraine and Russia (page 25) pro-war anti-war. | |||
| Business over humans | Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s | pg 16- drawing attention to the hunger crisis in east africa, leftist libertarian views. | The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million | |
| views on conservative party | p18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson | a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945, | Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson | Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. His column usually features in the “My View” comment section of the paper.[31] During an interview for the i in December 2017, then Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i, saying that its compact size and concise articles suited his busy lifestyle as Leader of Her Majesty’s Opposition.[32] |
| Patriotism | Front page ‘Joyous Jubilee’ – supporting Royal Family | Front page ‘The new Firm’ slightly critical of Royal Family | ||
| authority/ libetarian | PG18: ‘labour’s chances of winning an overall majority are vanishingly small’ | Third-party assessments from media bias organizations such as AllSides and Media Bias/Fact Check. Based on this data, The Factual assigns Daily Mail a “Right” bias. | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? | |
| One party | Page 2 suggests the UK is a one party state ‘no alternative’, ‘we are strongest when united’ this shows a very authoritarian perspective. | PG2: ‘no alternative candidate’ | ||
| Racial Superiority | pg 19. ‘tired of white men being blamed for everything wrong in the world’ | |||
| Equality | page 9 (the prince sticks his tongue out and puts his hand on his mouthers mouth) | |||
| Nationalism | page 10 ‘how the nation came together’ suggest national harmony – we are all together. | published in London by Daily Mail and General Trust and distributed across the United Kingdom | ||
| Class superiority | Page 14 – “Prince of wales… uniting the UK” – I think this shows that the Daily Mail believes the Royal Family (upper class) are much more important Page 18 – “Boris is right, Macron is wrong… Saving Putins face is a mug’s game” – Showing Boris’ superiority by involving Putin | |||
| right | PG18: ‘the truth is that Boris Johnson is by a country mile the best person to lead the tory government and the country at this time’ |
