Key word / theme / question etc	Daily Mail (textual evidence)	Daily mail (institutional evidance0	the i (textual evidence)	the i (institutional evidence)
globalisation		Daily Mail is part of the General Trust plc (DMGT) is a British multinational media company, which owns several other titles.	front page ‘ johnson future turning toxic for tories.’	In December 2017, the owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million. During the referendum on the United Kingdom’s membership of the European Union, held in June 2016, the paper chose not to declare for either “leave” or “remain”, unlike a majority of other British newspapers who came out for either side of the debate.
views on conservative party	right (authoritarian) supports the conservative party	It has endorsed the party in every UK general election since 1945, with the one exception of the October 1974 UK general election	left (liberal)	In the 2017 and 2019 UK general elections, the i chose not to endorse a political party During the referendum on the United Kingdom’s membership of the European Union, held in June 2016, the paper chose not to declare for either “leave” or “remain”, unlike a majority of other British newspapers who came out for either side of the debate..
the fusion of entertainment and news / information
Patriotism			‘queen is likley to retire after jubilee’
Business over humans		Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s	‘proof that the poorest people get hit worst by soaring inflation’ (p23) ‘ the hidden horror of the hunger crisis in east africa’ (p16)
Racial superiority			‘ the hidden horror of the hunger crisis in east africa’ (p16)
Militarism (use of military)			‘putin the great? Hardly’ ‘ his military incompetence must leave his hero, peter 1, spinning in his grave’ (p19)
Authoritarian / Libertarian			Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought?

The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom.

It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent

Owner: Daily Mail and General Trust

Founded: 26 October 2010; 11 years ago

Key word / Theme / Question etc	Daily Mail (Textual evidence)	Daily Mail (Institutional evidence)	The I (Textual evidence)	The I (Institutional evidence)
Patriotism	The front page to show the queens resemblance and how much the audience are supporting her ‘joyous jubilee’	The Daily Mail is a British daily middle-market newspaper and news website published in London in a tabloid format	The front page about the royal family which could suggest the critical release in the picture of the royal family.	The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom
Racial Superiority			Page 54 and 55 – It suggests on how in the main picture it is all white men portrayed in the picture playing football and there is no black male figure which could suggest the hate that many black people get, which could be spreading awareness in a more rude way and unethical.
Militarism (use of military)			Page 43 – The use of Ukraine going to war which suggests it focus more on empathetic reporting of victims.
The fusion of entertainment and news / information	Page 6 – ‘Hilarious and barmy…. final parade was so very British’ which suggests they were having fun and they were being respected	The Daily Mail has been owned by the family of Lord Rothermere since it was founded in 1896
Nationality / class	Page 18 – talking about labour’s chances of winning is small but could be a nightmare of Tories implode.	The Mail is a member of the Independent Press Standards Organisation (IPSO)
Regulation		One of the first British papers to popularize its coverage to appeal to a mass readership.
Protectionism	Page 4 and 5 – The queen says she is remaining committed to serving us all
Tax is to high for rich				it was revealed that regional publisher Johnston Press, which owned The Yorkshire Post and The Scotsman, were in the advanced stages of talks to buy the i for around £24 million. This relaunch of the weekend paper saw circulation rise by around 30,000, to around 290,000 of the first edition of the redesigned paper being sold.
Manipulation		The Daily Mail is mentioned in The Beatles’ hit single Paperback Writer	Page 40 – glasses with a hearing aid and you when a £10 M&S voucher which explains they could just be false information which suggests that they just want manipulate people into buying stuff.	The first issue of the i went on sale for 20p on 26 October 2010, along with a new-look version of The Independent.
Mislead information			Page 36 – The national Hearing Health campaign is offering everyone a free hearing test in June which suggests that not many people might know about this which could not be true which also explains how the test might be free but the consultation isn’t.	The paper is classified as a ‘quality’ in the UK market but is published in the standard compact tabloid-size format.
Government issues / conservatism	Page 2 Fury over rebels plotting a catastrophe ‘Boris is no longer an electoral assets’	Its political opinion is right-wing, and it supports the Conservative Party in elections.
Civilised issues	Page 20 – A “Sturgeon keeps schtum over bullying inquiry” which shows how they are protecting their data protections.
Disruption / counter terrorism	Page 28 – “Airports told: It’s YOUR job to sort out queues chaos” which suggests how this delay’s flights and most likely unreliable when going on holiday
Humanity			Page 1 – The menopause revolution meaning that the world keeps moving on
Left Wing			Page 16 – You should be reading this on the first page because it is about hunger crisis

The I 10 Facts

1. Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i.
2. The i was also found in a 2018 poll to be the second-most trusted news brand in the UK
3. the i chose not to endorse a political party.
4. was originally launched in 2010 as a sister paper to The Independent

left – labour

right – conservative

Key word / theme / question etc	Daily mail Textual evidence	Daily mail institutional evidence	The i textual evidence	The i institutional evidence
class system	p5 and p2 shows a clear division of class between the royalty and the common people
race		Its website has more than 218 million unique visitors per month.
gender		-The Daily Mail’s main target audience is lower-middle-class British women.
fusion of entertainment and news	p49 has an article on cats as pets which seems a unimportant article for larger amount of people “are cats loving pets or natural killers”
conservative	page 18 boris best person to runthe country
sexulisation / male gaze	p57 woman in bath tub used as advertisement to attract men p33 love island article using a large image of one contestant in bikini
business over humans	p23 “proof that the poorest people get hit worse by soaring inflation” liberal view
globalisation Business over humans Patriotism Racial superiority Militarism (use of military) fusion of entertainment and news infaltion patriotic classism protectionism neoliberalism Abortion Protectionism Regulation Monopolies Discipline Commodities LGBTQ+ Rights Religion Charity Education Tax Disability
militarism	p2 of supplement caption “the red arrows soar” this shows a glorification of military power this is a clear link to militarism p25 article on kyiv missile attack

Neoliberalism is contemporarily used to refer to market-oriented reform policies such as “eliminating price controls, deregulating capital markets, lowering trade barriers” and reducing, especially through privatization and austerity, state influence in the economy.

The daily mail Facts

-First published in 1896 by Lord Northcliffe

– the United Kingdom’s second biggest-selling daily newspaper after The Sun.

– The 4th Viscount Rothermere is the chairman and controlling shareholder of the company.

-Its website has more than 218 million unique visitors per month.

-The Daily Mail has won a number of awards, including receiving the National Newspaper of the Year award from The Press Awards eight times since 1995

-The Daily Mail’s main target audience is lower-middle-class British women. It was the first newspaper in the UK to write articles targeted at women

-The Daily Mail Is Yellow Journalism. (Yellow journalism usually refers to sensationalistic or biased stories that newspapers present as objective truth.)

-The Daily Mail’s print circulation has fallen below 900,000 for the first time in more than 100 years. In February the newspaper sold an average of 896,455 copies each day

– The daily mail has a month-on-month drop of 1% and year-on-year decline of 7%

The I facts

-The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom.

-It is aimed at “readers and lapsed readers” of all ages and commuters with limited time

-first published in  2010 as a sister paper to The Independent.

–Circulation: 145,411

-its editor is oliver duff

–On 14 September 2019, The iweekend price rose from £1 to £1.20

–Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i.

– During an interview for the i in December 2017, then Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i,

left- labour

right- conservative

key word/theme/question	Daily Mail	The I
globalisation
business over humans
patriotism	Front page ‘joyous jubilee’ – supporting Royal Family	Front page ‘The new Firm’ slightly critical of Royal Family
racial superiority
use of military	pg 2 of supplement caption ‘re arrow soar over the thousands
the fusion of entertainment and news/information	celebrations of the jubilee
class over nationality	pg 4 subheading the queens renewed sense of togetherness is trying to persuade us that the nation is all together regardless of class divisions
inflation over unemployment
regulation
lack of serious news
social responsibility
freedom of land
protectionism
tax the rich?
right of abortion
personal social values
authoritarian/libertarian	Still uses an Editorial ie the voice of one over many?	Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought?
views on conservative party	p18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson	Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson
should different races have different rights
law?
is immigration good?
money over humanity
nationalism	page 10 ‘how the nation came together’ suggest national harmony – we are all together.

I intend to create 2 posters that inform viewers about false information and news that is spread widely through many different social media sites such as, Twitter, Instagram, TikTok and others. I am doing this because I am trying to help internet users understand what is true and what is false throughout the internet. My second poster is going to portray a very similar idea of making sure people be careful about what they believe and read when browsing through the internet.

• 

•