Left Wing- Labour [More about humanity]
Right Wing- Conservative [More about economy]
| Key Words/ Themes | Daily Mail (textual evidence) | Daily Mail (institutional evidence) | The I (textual evidence) | The I (institutional evidence) |
| Regulation | The Daily Mail is regulated by the Independent Press Standards Organisations which is an organisation that regulates different kinds of newspapers. | |||
| Ownership | ||||
| War | Page 19 – “Vladimir Putin deserves to be crushed for the sake of his country and Europe” – Ian Birrell personal view presented in the editorial (the newspapers opinions) | |||
| Nationalistic | “message to her nation” – towards Britain “how the nation came together to put on a right royal spread” – involves Britain as a whole – Whole paper is about Britain and queens jubilee – preferred nation Page 6 – “Final parade was so British”. Page 10 “How the nation came together to put on a right royal spread”, exclusive because it is not common for whole nation to come together | |||
| Authority | The 4th Viscount Rothermere is the chairman and controlling shareholder of the company. Rich Caccappolo is the CEO of Daily Mail | |||
| History | Its roots can be traced to the Hull Packet (founded in 1787), which was merged with the Hull Evening News in 1884 and 12 years later moved to London and became the Daily Mail. | |||
| Entertainment and Information | Page 9 – “Prince Louis sticks his tongue out at his mother”- shows patriotic (right wing) entertainment | A survey in 2014 found the average age of its readers was 58. The Daily Mail was founded on May 4, 1896. The Daily Mail’s main target audience is lower-middle-class British women. | The editor of The I is Oliver Duff The I was founded on 26 October 2010 Their main headquarters is located at Northcliffe House in London | |
| Human rights | ||||
| Racial superiority | ||||
| Business over humans | Page 16 – “someone dying at a rate of 48 seconds.. its shocking… and even more shocking this isn’t front page news” – its displayed as an advertisement and shows The I find business more important than humanity (right wing) | |||
| Militarism | Page 25 – “UK send in war crime experts” – Britain sending specialists to help support Ukraine | |||
| Freedom | Page 32 – “Flying the flag with pride” – shows The I support of LGBT (left wing) Page 20 – “Thank you for saying what was needed to say” – left wing view on the freedom of Palestine and Israeli state | |||
| Protectionism | ||||
| Crime | Page 21 – “Transgender paedophile is spared jail” “after judge told pervert was anxious about prison” – shows a level of disregard for children | Page 32 – “Three people shot dead in Philadelphia” – The I involves a lot more worldwide news with the Daily Mail being more about the UK | ||
| Ideology | ||||
| Views on conservative party | Lord Rothermere was friends with Adolf Hitler and Benito Messolini and was advised to change the editorial to support them in the 1930s. As a right-wing tabloid, the Mail is traditionally a supporter of the Conservative Party. | Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. | ||
| Misogyny | Page 38 – “Horror films have been warning us about misogyny for years” “Men as monsters: is that really radical?” – The I seems to show more support towards humanity than the Daily Mail | |||
| Patriotism | “parade was so very British” – supporting Britain Page 2 – “We are strongest when united” “No alternative candidate” – the Daily Mail is suggesting Britain are one party Page 18 – “for 70 years the queen has put love of country and public services above all else” | First page – “Slimmed-down Royal Family is revealed in Jubilee finale” – Authoritarian view on Britain | ||
| Class superiority | Page 14 – “Prince of wales… uniting the UK” – I think this shows that the Daily Mail believes the Royal Family (upper class) are much more important Page 18 – “Boris is right, Macron is wrong… Saving Putins face is a mug’s game” – Showing Boris’ superiority by involving Putin and Macron |