| Key word / theme / question etc | Daily Mail (textual evidence) | Daily mail (institutional evidance0 | the i (textual evidence) | the i (institutional evidence) |
| globalisation | Daily Mail is part of the General Trust plc (DMGT) is a British multinational media company, which owns several other titles. | front page ‘ johnson future turning toxic for tories.’ | In December 2017, the owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million. During the referendum on the United Kingdom’s membership of the European Union, held in June 2016, the paper chose not to declare for either “leave” or “remain”, unlike a majority of other British newspapers who came out for either side of the debate. | |
| views on conservative party | right (authoritarian) supports the conservative party | It has endorsed the party in every UK general election since 1945, with the one exception of the October 1974 UK general election | left (liberal) | In the 2017 and 2019 UK general elections, the i chose not to endorse a political party During the referendum on the United Kingdom’s membership of the European Union, held in June 2016, the paper chose not to declare for either “leave” or “remain”, unlike a majority of other British newspapers who came out for either side of the debate.. |
| the fusion of entertainment and news / information | ||||
| Patriotism | ‘queen is likley to retire after jubilee’ | |||
| Business over humans | Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s | ‘proof that the poorest people get hit worst by soaring inflation’ (p23) ‘ the hidden horror of the hunger crisis in east africa’ (p16) | ||
| Racial superiority | ‘ the hidden horror of the hunger crisis in east africa’ (p16) | |||
| Militarism (use of military) | ‘putin the great? Hardly’ ‘ his military incompetence must leave his hero, peter 1, spinning in his grave’ (p19) | |||
| Authoritarian / Libertarian | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? |
The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom.
It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent
Owner: Daily Mail and General Trust
Founded: 26 October 2010; 11 years ago