| Key word / Theme / Questions | Daily Mail | The i |
| Globalisation | You should be reading this in the front page (The hidden horror of the hunger crisis in east Africa) (pg 16) | |
| Racial superiority | ||
| Feminism | women making up 52–55% of its readers, The term “suffragette” was first used in 1906, as a term of derision by the journalist Charles E. Hands in the Mail to describe activists in the movement for women’s suffrage, | Forget the tired stereotype of the grizzled hack in his trench coat and trilby hat, the British press is increasingly being ran by women. (pg 43) |
| Business over humans | Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s | Invest in biotech, green economy and space to boost GDP (pg 45). The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million |
| Patriotism | A reader suggests that ‘instinctive republicans’ may have become monarchists last week. Vile of the poor, waving flags at a women in a diamond hat. (pg 18) | |
| Lack of serious news | ||
| Tax the rich? | Proof that the poorest people get hit worse by soaring inflation (pg 23) | |
| Militarism | Bodies were hanging from trees, says British paramedic (pg 17) | |
| All authority should be questioned. | a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945, |
- The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million.
2.Lord Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style.
3. Oliver Duff is the youngest editor for any UK national newspaper meaning he is more likely to have younger views
4.The Independent on 19 October 2010 announced the launch of the i (fairly new paper)
5.Daily Mail and General Trust plc (DMGT) is a British multinational media company, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company.[1] The head office is located in Northcliffe House in Kensington, London. DMGT’s annual revenue is around £1bn.
6.In the 2017 and 2019 UK general elections, the i chose not to endorse a political party
7. The paper is classified as a ‘quality‘ in the UK market but is published in the standard compact tabloid-size format.
8.The i website, inews.co.uk, was reported to attract around two million unique viewers at the start of 2018,[23] but that figure had grown 457% by November, with Comscore reporting unique visitors to the website then stood at 5.2 million, surpassing the reach of The Times and Huffington Post UK
9.he i has developed a strong national reputation over time. The paper is understood to be highly regarded by many journalists
10.The i was named British National Newspaper of the Year in 2015.