statement of intent

I intend to make print campaigns to raise awareness of a media regulation issue – women’s right for education in developing countries.

I will make three products. Firstly, I will produce a social campaign, this will look like an Instagram post, it will have a #worldswomensrights, it will feature a main picture emblematic of my campaign of an African woman with a google search bar edited over her face with the words typed ‘women should stay at home’, ‘women should not work’, ‘women need to know their place’ and lastly, ‘women should not have rights’ over her mouth to indicate how women have had a lack of freedom of speech and have a right to a good education and to work. It will also have a username, it will also have all of the icons, logos, emblems that are associated with Instagram eg share, like button etc.

For my second, I will create a poster, which will be by Unicef. It will include a strapline, ‘Women’s Rights are Human Rights’, with the dominant signifier of an Asian women wearing a hijab as well as the Unicef logo.

For my third,

The audience for my products are sixth form and college students mainly from the ‘West’ as it is about raising awareness of what Jacques Lacan calls ‘The Other’. In fact, this campaign will help me to understand and engage with the concept of ‘Orientalism’ developed by Edward Said, which talks about how the West stereotype and caricature the East. So I will look to create positive countertypes and messages to support my ideas.

In terms of audience theory this is adopting what Paul Lazarfeld called the Two Step Flow theory which drew upon opinion leaders to alter perceptions and ideas.

Regulation NEA

regulation of social media and the affects it has on the younger generation

for my statement for intent i am going to try and regulate social media as the media of big companies store many of our private data like Facebook and snapchat. these companies are dangerous due to the private data they collect as they could cause a lot of damage and these companies contribute to many peoples lives as technology advances on. for my products i am wanting to write an article on the breach of privacy that occurred over a six month period starting at 7 June, 2018 and 4 December, 2018. this data i collected off of the bbc article website

i want to write a article on the regulations that should be put in place and to raise awareness of social media and the consequences of these breaches of privacy and the affects they have on people.

in my article i will start off with talking about Facebooks breach of privacy agreement and the ways that the breach affected peoples lives and how stolen data can lead to identity theft,and so on. After i talk about that i would then talk about how the companies should regulate themselfs to prevent this from happening

for my second product I will create a billboard that will have a hashtag #KeepYourDataSafeAwareness this way it can be linked to a social media post in order to gain more attention to it after the billboard will have company logos on it like a collage of logos like Facebook, twitter, etc

Regulation Practical Work

Statement of Intent

For my regulation NEA I plan to make three products, a flyer, a magazine ad and an Instagram post. These will all be based around a media campaign with the idea that gambling should be more regulated and restricted. Currently, the minimum age to buy lottery tickets in the US and the UK is 18, which is in place to regulate the ability to spend money for minors. I will make use of a hashtag in my flyer being #protecttheyoung to try and increase the audience participation in the campaign. My flyer would have a target audience of kids who would mostly be affected by gambling at an early age, and so they would be relatively simple with elements that are easy to recognise and relate to, similar to the flyers below with the vibrant colours. I would have indexical symbols relating to money (perhaps a dollar sign) and I would use these to try and get the audience to be more active while consuming it, as depicted in the Two Step Flow model by Lazarfelt. My magazine ad would have the same theme and ideas, but it would appeal to an older audience of people who have the disposable income to spent on things like betting or lottery tickets, and it will be more statistical, showing the real odds of getting money out of gambling compared to what you would be putting into it.

Flyer Campaign Design Inspiration

My Products

Regulation NEA

Abortion.

My campaign poster is going to be on the regulation of pro-life supporters using the media to shame those who are pro-choice. Shaming is a negative side to the internet and it is not fair that women who want to have a choice over their body are constantly being shamed.

I am going to use photoshop to create my campaign posters. My first poster will be more plain with colours and text but not too much. It will be going against people shaming those who choose to go through with abortions, on the internet. My second poster will also be plain, this is because if the poster is too busy it is likely it would not be seen. Campaign posters are made to grab the audiences attention. The poster will be

PRODUCTION – REGULATION CAMPAIGN

Statement of Intent

I intend to create 3 campaign print products around the theme of Media Regulation. I will base the campaign on the idea that there needs to be more strategies to regulate the amount of fake news and false information given out on social media. Being as the products will express opinion towards tighter restriction on the media, the main message behind the campaign will express elements of authoritarianism. The intended, target audience of the campaign would be young people, in particular sixth form students who use social media to engage in current issues. Each of the print products will be unique through the use of different designs whilst also having a link through coordinated branding.

The first product I intend to create is an A4 flyer which could be distributed to school students or included on a page in a magazine. I will create a border around the flyer with a background of a newspaper layout with the main background of the flyer being dark. The dominant signifier of the product will be the coordinated branding for the campaign overall which is the central text, anchorage – ‘Filter Out The Fake’ – To create this text and link it to the theme, I aim to cut letters out of newspaper and import the images into photoshop. At the top of the flyer I will include some quite authoritarian instruction in bold capital lettering saying “PROTEST FOR TIGHTER REGULATION OF THE MEDIA. STOP THE SPREAD OF FAKE NEWS.” I intend to further this idea through use of the hashtag ‘#FilterOutTheFake‘, this will not only encourage a way to easily share the campaign across social media sites but also for young people and teenagers to get involved. As for the second product, I intend to produce a landscape billboard poster. On this, I will fade a closeup image of a person covering their mouth and put this in black and white so it can fade from the dark background of the billboard. I intend for the person covering their mouth to encode the spreading of rumours, secrets and gossip on social media. Similarly, I will include the central branding with use of the newspaper text as well as including the hashtag. For the third product, I will create another A4 flyer that could be included in a magazine or distributed in schools. I aim to create a central, main image of a mobile phone open on the messaging app including anchorage of fake news spreading over text. Around the phone will be the main campaign text ‘Filter out the fake’ to create unity within the branding of all three products.

I imagine that my campaign would be produced by a authoritarian government who want the public to help protest against and help stop the spread of lies, gossip and fake news across the media, especially social media through use of hashtags to appeal to a younger demographic: teenagers and school pupils.

Key QuestionFocusSpecifics
Why Regulate?– protection for younger viewers
-morals, ethics, relative / subjective ‘good’ behaviour
-criminal activity
-health and safety
-good working practices (eg equal pay, job security etc)
-Ownership (to avoid monopolies, increase choice, diversity, competition)
-privacy
-Slander / defamation of character/ reputational damage
-Rooney v Vardy
-Depp v Heard
– Elon Musk trying to buy twitter
-Life of Brian was banned in Jersey
-China banning social media outside the borders
– activision court case
-Russia v Ukraine
What gets regulated?-Film
-Advertising
-Television
-Music
-Video Games
-Internet
-Books
-Newspapers
-Radio
-The News
-Magazines
-Animations
Who regulates what?-Government
-BBFC (cinema)
-Ofcom (broadcasting)
-IPSO (newspapers)
-MCPS (music)
-PRS (music)
-PEGI (Pan European Game Information)
-Individuals
-Groups
-Bodies
-Ofcom (radio)
How will regulation be put in place?-copyright
-rating system

regulation

libertarianism- Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association

authoritarianism- the enforcement or advocacy of strict obedience to authority at the expense of personal freedom. Examples of leaders who have used authoritarian leadership include Adolf Hitler, Benito Mussolini, Bill Gates, Kim Jong-un, Larry Ellison, Lorne Michaels, Richard Nixon and Vladimir Putin.

FocusSpecifics
why regulatetruth, appropriate messaging, knowledge, pubic decency, ethics and morals, privacy, diversity, regulate ownerships, monopolies and control.life of Brian
ACTi vision blizzards $18m settlement over sexual harassment suit
Elon Musk purchase of twitter
Rooney v Vardy
Depp v heard
Russia v Ukraine
what gets regulated newspapers, websites, advertisement
who regulates whatthe government, ministers, companies and organisations, law, Ofcom (radio), independent bodies, individuals and groups, BBFC (cinema)
ASA (advertisement) PEGI (games) IPSO (newspapers)
MCPS (music) PRS (performing rights, music)
copyright
ratings
how will regulation be put in placefilm
advertisement
tv
music
radio
video games
internet
books
newspapers
news
magazine
cartoons/animation
ALL MEDIA FORMS

regulation

Authoritarianism: the enforcement or advocacy of strict obedience to authority at the expense of personal freedom.

Libertarianism: Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association.

Hedonism: comes from the ancient Greek for ‘pleasure’. Psychological or motivational hedonism claims that only pleasure or pain motivates us.

Key Questions:FocusSpecifics
Why regulate the media?– Relative / Subjective (Good behaviour)
— Specific or particular political opinions
– Ownership (avoid monopolies / increase choice / diversity)
– Health and safety
— Truth
– Child Protection (Of the vulnerable)
– Political Bias
– Privacy (Slander / Reputation damage / Libel / Defamation
– Human Morals and Ethics
Johnny Depp and Amber Heard trial E.g. Heard defames Depp (and visa versa)

Elon Musk buying twitter – Regulation and control

Activision case of sexual assault

Rooney vs Vardy E.g. defamation of character and invasion of privacy

Russian war
Who regulates what (media)?– IPSO (Newspapers & Magazines)
– ITU (Radio)
– Government
Specialist bodies (Ofcom – broadcasting)
Key Individuals (Celebrities and influencers)
BBDC (Cinema)
PEGI (Games)
PRS (Music)
Internal
Companies/structural regulations (Code of ethics/practice/Self regulation)


– ‘The Federal Communications Commission’ regulates radio
– MCPS (music)
– PRS (music)
– IPSO (newspaper)- Individual/self-regulation
How will regulation be put in place?– Rating System
– Copyright
Instagram
PEGI Rating
(Pan European Game Information)
What gets regulated?Films
Video Games
Radio
Books
Magazines
Internet
Music
Tv
News
News Paper
Animation
– Pixar
– Marvel
– The Sun
– Google
– Safari
– BBC
– Instagram

Regulation

  • Free: The act of being ones self with the rights of free will, speech and actions, without being forced to obey ones commands. ‘Able to act or be done as one wishes; not under the control of another.’
  • Slave: A person that has been forced out of their own freedom rights to contribute to ones rules and commands, through the ownership of a person. ‘A person who is the legal property of another and is forced to obey them.’
  • Authoritarian: The strict rules and laws put into force by those of hierarchy and power to eliminate personal freedom of those with less freedom of speech. ‘Favouring or enforcing strict obedience to authority at the expense of personal freedom.’
  • Libertarian: The act of being free from controlled ownership such as the government, and be able to choice what one would like to. ‘Libertarians seek to maximise autonomy and political freedom, and minimise the state’s violation of individual liberties; emphasising free association, freedom of choice, individualism and voluntary association.’
  • Hedonism: The theory that pleasure and pain give us the motivation to act towards something. Binary opposition , if you have pleasure, you have pain. ‘Hedonism‘ comes from the ancient Greek for ‘pleasure’. Psychological or motivational hedonism claims that only pleasure or pain motivates us. Ethical or evaluative hedonism claims that only pleasure has worth or value and only pain or displeasure has disvalue or the opposite of worth.’
  • Permissive Society: A society in which some social norms become increasingly liberal, especially with regard to sexual freedom. This usually accompanies a change in what is considered deviant. This was a society within the rise of the teenager.

The Frankfurt School

  • The founders of the theory of pleasure and happiness being turned into objects and the sense that happiness does not come from being rich and famous. Happiness comes from how you see yourself / within.
  • The scholars theorized that this experience made people intellectually inactive and politically passive.
  • The idea that the public need to be wary of the media and the message the media gives out. This can cause us to become confused, trapped and intimidated.
Key Questions:FocusSpecifics
Why regulate the media? – Truth
– Child Protection (Of the vulnerable)
– Political Bias
– Privacy (Slander / Reputation damage / Libel / Defamation
– Human Morals and Ethics
– Relative / Subjective (Good behaviour)
– Specific or particular political opinions
– Ownership (avoid monopolies / increase choice / diversity)
– Health and safety
– Depp vs Heard
– Rooney vs Vardy
– Elon Musk purchasing Twitter
– Activision case of sexual assault
Who regulates what (media)?– Government
– Specialist bodies (Ofcom – broadcasting)
– Key Individuals (Celebrities and influencers)
– Internal Companies/structural regulations (Code of ethics/practice/Self regulation)
– BBDC (Cinema)
– PEGI (Games)
– PRS (Music)
– IPSO (Newspapers & Magazines)
– ITU (Radio)
– ‘R’ for radio friendly
– ‘E’ for explicit content
– Vevo
How will regulation be put in place?– Rating System
– Copyright
– Instagram
– PEGI Rating
What gets regulated?– Newspapers
– Films
– Video Games
– Radio
– Television (TV)
– Music
– Animations
– The News
– Books
– Magazines
– Internet
– Pixar
– Marvel
– The Sun
– Google
– Safari
My Political Compass results