authoritarian/ libitarian

Key QuestionFocusSpecifics
Why Regulate?protection of children
morals, ethics, relative / subjective ‘good’ behaviour
criminal activity
health and safety
good working practices eg equal pay, job security etc
Ownership to avoid monopolies, increase choice, diversity, competition
privacy
libel / slander / defamation of character, morals, ethics
Rooney v Vardy
Depp v Heard
regulate stuff that is too controversial
labial, slander, reputational damage, defamation of character, ownership to avoid monopolies, Elon musk, life of Brian banned in jersey, Chinese firewall, activation, codes and convention,
What gets regulated?Film
Advertising
Television
Music
Video Games
Internet
Books
Newspapers
Radio
The News
Magazines
Cartoons / animations
Who regulates what?
Government
BBFC (cinema)
Ofcom (radio)(broadcasting)
IPSO (newspapers)
MCPS (music)
PRS (music)
PEGI (games)
Individuals
Group
Bodies





How will regulation be put in place?copyright
rating system

hedonism- Psychological or motivational hedonism claims that only pleasure or pain motivates us. Ethical or evaluative hedonism claims that only pleasure has worth or value and only pain or displeasure has disvalue or the opposite of worth.

We seek pleasure and try and avoid pain at all costs. For example choosing to sit on a comfy chair rather than a chair of nails is a hedonistic choice.

authoritarian- restriction to be able to do what you want by the state or government

libertarian- the idea of having freedom without state control

epicures- makes us question what pleasure is and what pain is and doubts the different ideas that we feel pain or pleasure

The Frankfurt school

pleasure gets commodified into popular culture and is inauthentic and false.

There’ this idea that happiness comes from the cultural industries and what your told make.

rise of the teenager

-birth control

-decriminalising same sex

-allowed abortion

regulation

Key QuestionsFocusSpecifics
What gets regulated?-Newspapers
-Films
-TV
-Advertising
-Magazines
-Books
-Internet
-Radio
-The News
-Video Games
-Music
Why regulate?-Truth
-Child protection
-Political bias
-Privacy
-Human morals
-Ethics
-Specific or particular political opinions
-Defamation/ slander
-Reputational damage
-Ownership to avoid monopolies
-Rooney vs Vardy
-Johnny Depp vs Amber Heard
-Life of Bryan
-Chinese firewall
-Activision Blizzards court case for sexual harassment
Who regulates what?-Individuals
-The government
-Specialist bodies e.g Ofcom
-Internal company/ structural regulations
-Key individuals e.g celebs
-BBFC (cinema)
-PEGI (games)
-CMS (Medicare)
-SEC (cryptocurrency)
How will regulation be put in place?

Libertarianism – seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association.

Authoritarianism – is a form of government characterized by the rejection of political plurality, the use of strong central power to preserve the political status quo, and reductions in the rule of law, separation of powers, and democratic voting.

Hedonism – comes from the ancient Greek for ‘pleasure’. Psychological or motivational hedonism claims that only pleasure or pain motivates us. Ethical or evaluative hedonism claims that only pleasure has worth or value and only pain or displeasure has disvalue or the opposite of worth.

Epicurus – He believed that there were 3 ingredients to happiness. Friends, Freedom, and an Analysed life. He also believed that we needed to be self sufficient in our lives to procure happiness

The Frankfurt School:

The Frankfurt School consisted mostly of neo-Marxists who hoped for a socialist revolution in Germany but instead got fascism in the form of the Nazi Party. Addled by their misreading of history and their failure to foresee Hitler’s rise, they developed a form of social critique known as critical theory. Technology allowed the public to sit passively before cultural content rather than actively engage with one another for entertainment, as they had in the past. The scholars theorized that this experience made people intellectually inactive and politically passive, as they allowed mass-produced ideologies and values to wash over them and infiltrate their consciousness.

Theodor Adorno:

Adorno argued, along with other intellectuals of that period, that capitalist society was a mass, consumer society, within which individuals were categorized, subsumed, and governed by highly restrictive social, economic and, political structures that had little interest in specific individuals.

Rise of the teenagers 1950s and 60s:

Young people who participated in the counterculture of the 1960s rejected many of the social, economic, and political values of their parents’ generation, introduced greater informality into U.S. culture, and advocated changes in sexual norms.

The early sixties for a young teenager was very much about Marks and Spencer clothes, eating plenty of fresh meat and vegetables and unquestioned respect for parents, politicians, teachers, and the police.

My Political Compass:

Regulation – Statement of Intent

I am intending to create 3 products for a campaign about the false identifications that social media can lead you up to. For my first product I will be doing an A4 poster landscape to illustrate the 2 different sides of positive and negative sides of the social media and explaining how scammers try to manipulate your thinking about the reality of social media. Their will be two different examples of twitter accounts were one being a scam alert where the other being a real account. This will benefit my audience to see the difference and help them to identify the scammers that are out there and to stop the next set of scammers. The colours will be bright to catch individuals eye’s to make them want to take a look at it. I won’t add a bunch of information so it doesn’t bore my audience as I will much rather make it short and snappy.

For my second product I want to create a flyer as a portrait. My aim for this poster is to teach young children how social media can be dangerous and shouldn’t always be trustworthy. Therefore, my product will be presented for a schools, so that further education can be learnt. It will be the colour blue wit a mixture of shapes to suggest technology and how the internet is always surrounding us. My flyer will have 2 sides to it one being the front cover and the the back. This is just so it can give a little detail of what it is about. I would like my audience to get a sense of control and the cost of benefits that this is giving towards the world.

For my third product for my campaign I would like to create a set of icon apps sliding from the left side of the screen to portray a symbol of social media. Majority of the apps will be common to suggest the use of social media used nowadays. On the right side of the screen I would like to have a quote to suggest the use of problems and risks of using social media in certain ways. I want my poster to be landscape so it makes it easier to lay out. There will be a variety of colours so it will make it bright and catchy.

My campaign flyers

https://create.piktochart.com/output/58870756-social-media-awareness

https://create.piktochart.com/output/58870606-social-media-awareness-2

Regulation products

Statement of intent:

I plan on creating two print products campaigning against the regulation of women in the culture industries – one being a billboard poster promoting a documentary which discusses these issues, and the other being a advertising campaign flyer which links to the documentary.

Language: Both the flyer and the billboard display a pink tinted newspaper collage displaying articles regarding the issues women have faced as a result of the media throughout history, connoting to the idea of continuous struggle. Iconic signs of celebrities – Angelina Jolie, Michelle Obama, x, Margaret Atwood, Emma Watson, Meghan Markle, Hunter Shaefer, and Janet Mock – display the cast of production who have all campaigned against women’s rights with regards to the media. the indexical sign ‘shine through the noise’ is the title of the documentary and provides anchorage as it signifies the message of the production – empowering women to ‘shine’ and break through the ‘noise’ created by both the regulation and the lack of regulation within the media industry. The symbolic white glow around the dominant signifiers connotes to peace and creating peace within their female roles and also portrays their highlights how they are ‘shining through the noise’ by being apart of the production.

Representation: The aim of the documentary is to highlight all the issues women’s face with regards to media, in terms of institutional regulation and therefore represents women as powerful and more than just their bodies. One of the key ideas touched upon is the regulation placed one women and their bodies in certain instances of public media – most commonly social media where women aren’t allowed to perform casual nudity on their own terms to please themselves – but the lack of regulation in other instances – such as film and TV where women are overly sexualised on other peoples terms, such as writers and producers, often for the pleasure of male viewers – creating a sense of unjust and lack of control within their lives. This touches upon Laura Mulvey’s notion on the male gaze where a woman’s “appearance [is] coded for [a] strong visual and erotic impact” (“Visual and Other Pleasures”, 1989). Both the flyer and the billboard fight against this social norm by representing the cast as more than just their bodies by portraying mainly just their faces (apart from Michelle Obama) and wearing unprovocative clothing. The white silhouette surrounding the women represents them as strong and powerful as they are ‘shining through the noise’.

Institution: The campaign is co-produced by the independent company Equal Media, whose primary focus is to support inferior social groups, and Columbia Pictures who also distributes the film and Netflix exhibits it. David Hesmondhalgh argues that the creative industry is a ‘risky business’ and therefore the companies have taken certain measures to minimise these risks: The use of vertical integration gives the production companies more control on how the campaign is distributed as well as also decreasing costs, Independent labelling engages more alternative audiences, audiences who are reluctant to consume mainstream media, and the use of star-formatting, Michelle Obama, Emma Watson etc…, creates a ready-made audience ensuring a higher viewership.

Audience: The campaign is aimed mainly at teenage to young adult audiences who support the campaigning against women’s rights as they are the primary social group seen to be willing to make a change within society today, especially regarding the rights and representation of inferior social groups, such as women. The use of well-known celebrities and their influence attracts the audience and touches upon Paul Lazarfeld’s Two Step Flow of Communication model whereby messages are filtered through influential opinion leaders who interpret a message and first and then relay them back to the mass audiences and therefore making them believe in a certain idea. However, the idea behind this campaign is more active than the audience just agreeing with what the celebrities tell them – it also fulfils the audiences particular pleasures of understanding themselves, to gaining more self-confidence and expanding knowledge of the world supporting McQuail and Blumlers Uses and Gratification theory

BILLBOARD
CAMPAIGN FLYER

statement of intent

For my regulation NEA I am going to make 2 campaign posters based on gender equality that would be an advert you would see on the side of your computer on any website and sometimes on a billboard that would be seen in large cities on a billboard or large screen. Gender equality is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and the state of valuing different behaviours, aspirations and needs equally, regardless of gender. The posters/adverts will be portrait and A4. The target audience is anyone, meaning no particular age or gender. According to the United Nations ‘discriminatory laws and social norms remain pervasive, women continue to be underrepresented at all levels of political leadership, and 1 in 5 women and girls between the ages of 15 and 49 report experiencing physical or sexual violence by an intimate partner within a 12-month period.’ ‘Some 1 in 20 girls between the ages of 15 and 19 – around 13 million globally – have experienced forced sex in their lifetimes’. It has been proved that women still make only about 80% of what men earn for full time work as women are less likely to hold managerial or supervisory positions, and when they do, their positions carry less authority.

Why do females get paid less than males? ‘Differences in pay are caused by occupational segregation (with more men in higher paid industries and women in lower paid industries), vertical segregation (fewer women in senior, and hence better paying positions), ineffective equal pay legislation, women’s overall paid working hours’

On my first poster, I have the title of ‘we are all equal’ will include the hashtag of #jointhemajorityvoteforequality! in the main picture. For the whole of the poster I am going to have two females and a male, this is to show that ‘what we share is more powerful than what divides us’, I am also going to include this quote underneath the two half faces. The type of colours I will use will be dark and gloomy to suggest connotations of an element of seriousness and to catch an audiences attention. This will be a type of social media challenge, I am going to do this by creating a competition, this competition will be the social media user that shares the campaign the most and raises the most awareness will win a reward. On the top of the poster I am going to make it clear to the target audience that it is a competition.

‘Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.’

For my second poster, I am going to have the title ‘change the world’ and include the quote ‘gender equality is a human fight, not a female fight’, with the hashtag of #womendontexisttobepretty. For the whole picture, I am going to include an edit of a weight that balances out, on one side of the weight the idea of a female is represented, however, on theother side the idea of a male is represented, representing the idea that both genders are balanced and equal. The background of the weights will be blue, this is to oppose the stereotype that ‘blue is a boys colour’ as we are talking about women and ‘all girls like pink’, ‘it is a girly colour.’

REGULATION – Statement of Intent

I plan to create three products around my campaign about data-protection. For my first product, I will make a poster meant for schools, offices, and other places with large amounts of people, in order to increase the campaign’s spread. My second product will be a moving-image product, which will be shown in television commercial breaks and on social media platforms such as Instagram, Twitter, Snapchat, Facebook, and YouTube, since the people using those platforms are the specific target audience for the campaign. My third, and final, product will be…

Media regulation task

Statement of intent:

I plan to make 3 products that are based off of the platform “Youtube kids”. I will make a poster (meant for in school boards and lampposts), a advert you would see on the side of your computer on a website and finally a billboard that would be seen in times square on a billboard or large screen.

For the poster I would like it look like example 1, 2 photos with big text and a 2 way colour background summarising the campaign so it is quickly read and understood.
For the advert I would like it to be similar but have more information on it than the poster with different photos and a eye catching headline to make people look. (example 2)
For the billboard I would like it to be simple and something that someone can understand within the 20 seconds its displayed, colourful and one photo with a big line that says “Would you want YOUR kids seeing this?” (example 3)

Piece 1, poster:

Piece 2, advert:

Piece 3, billboard:

MEDIA REGULATION

Statement of Intent:

For my regulation NEA I am going to make 2/3 flyers based about the freedom of what you can post on the internet. The flyers will be portrait and A4. They will be based around any age or gender. My idea will suggest that you should be able to post whatever you want on the internet without the restriction of the government. I am going to use examples of suppression with social media’s such as Reddit, Twitter and Google. The main pinpoint of my flyer though is to show the history of freedom on these social media’s and highlight why its so important. I am going to base my flyers off these campaign designs. The flyers will be very libertarianism compared to authoritarian, meaning it is for freedom rather than controlling

For my flyers which is pro-freedom I will have a divide of information flourishing with bright colours to represent a sense of happiness and freedom on one side and another of corruption on the other side with much darker colours to represent depression and unhappiness. For the strapline I am going to say “Its your choice” to reinforce the freedom to pick what you want which can Gratify the audience using Uses and Gratification. I am going to add a hashtag called #freespeechforall will be created in the process.

Statement of intent and posters

I intend to create 2/3 posters on the topic of hateful social media comments. I will show the receiving end of this and how it affects people. I intend to create a hashtag (#tpwk) which will/can be recognised as a campaign in order to stop the harmful comments an negativity on all social media platforms.

The first poster I will edit on photoshop and I intend on having a picture/headshot of someone in the middle and I will blur their face out and make aggressive scribbles on the face to represent their mental health after reading the hateful comments. I will have the hateful comments from different platforms (Twitter, Instagram etc) around the person’s head to highlight how it always sticks with someone forever.

Jar with phone in. chains around jar lid to lock phone away. phone on/message saying something about the addiction.

person using phone. chains around phone to show how addicted they are

The second poster I intend on creating is a mixed media collage representing this same idea. I will have photos cut out and stick them on the page, again, aggressively scribbling on the head. I will put the hate comments all over the page as if it’s an intrusive thought as a result form the comments. I will use paint to represent the depression and anxiety that can be caused from the hate comments.

Here are some examples that I will be taking references from: