Statement of intent

Campaign material - World CLL Day
Campaign materials | Page 6 | PSIMedicines for life campaign materials | Profitpills. Final a… | Flickr

I am aiming to create 2 print products advising young people to stand up to hateful comments and report them. In my first one i will have a picture of multiple people’s hands pushing away a hateful comment to represent how we should not let them get in the way of our lives, but also the unity that will be formed in stopping hate comments. It will be targeted a a teenage audience for those who use social media so use bright colours. It will be operationalised by asking people to post on their social media a hateful comment they have had and share it to show people aren’t alone.

For my second flyer i will focus more on hashtag #StopHateShareLove which will feature in the middle of the page with lots of different people in the background showing unity towards fighting hate comments. It will use dark colours on one side and light on the other to show how awareness helps people to feel better and that they are not alone experiencing hate comments, but equally it isn’t acceptable.

Leave a Reply