For my regulation NEA I am going to make 2 campaign posters based on gender equality that would be an advert you would see on the side of your computer on any website and sometimes on a billboard that would be seen in large cities on a billboard or large screen. Gender equality is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and the state of valuing different behaviours, aspirations and needs equally, regardless of gender. The posters/adverts will be portrait and A4. The target audience is anyone, meaning no particular age or gender. According to the United Nations ‘discriminatory laws and social norms remain pervasive, women continue to be underrepresented at all levels of political leadership, and 1 in 5 women and girls between the ages of 15 and 49 report experiencing physical or sexual violence by an intimate partner within a 12-month period.’ ‘Some 1 in 20 girls between the ages of 15 and 19 – around 13 million globally – have experienced forced sex in their lifetimes’. It has been proved that women still make only about 80% of what men earn for full time work as women are less likely to hold managerial or supervisory positions, and when they do, their positions carry less authority.
Why do females get paid less than males? ‘Differences in pay are caused by occupational segregation (with more men in higher paid industries and women in lower paid industries), vertical segregation (fewer women in senior, and hence better paying positions), ineffective equal pay legislation, women’s overall paid working hours’
On my first poster, I have the title of ‘we are all equal’ will include the hashtag of #jointhemajorityvoteforequality! in the main picture. For the whole of the poster I am going to have two females and a male, this is to show that ‘what we share is more powerful than what divides us’, I am also going to include this quote underneath the two half faces. The type of colours I will use will be dark and gloomy to suggest connotations of an element of seriousness and to catch an audiences attention. This will be a type of social media challenge, I am going to do this by creating a competition, this competition will be the social media user that shares the campaign the most and raises the most awareness will win a reward. On the top of the poster I am going to make it clear to the target audience that it is a competition.
‘Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.’
For my second poster, I am going to have the title ‘change the world’ and include the quote ‘gender equality is a human fight, not a female fight’, with the hashtag of #womendontexisttobepretty. For the whole picture, I am going to include an edit of a weight that balances out, on one side of the weight the idea of a female is represented, however, on theother side the idea of a male is represented, representing the idea that both genders are balanced and equal. The background of the weights will be blue, this is to oppose the stereotype that ‘blue is a boys colour’ as we are talking about women and ‘all girls like pink’, ‘it is a girly colour.’