Statement of Intent

I intend to create 3 campaign print products around the theme of Media Regulation. I will base the campaign on the idea that there needs to be more strategies to regulate the amount of fake news and false information given out on social media. Being as the products will express opinion towards tighter restriction on the media, the main message behind the campaign will express elements of authoritarianism. The intended, target audience of the campaign would be young people, in particular sixth form students who use social media to engage in current issues. Each of the print products will be unique through the use of different designs whilst also having a link through coordinated branding.

The first product I intend to create is an A4 flyer which could be distributed to school students or included on a page in a magazine. I will create a border around the flyer with a background of a newspaper layout with the main background of the flyer being dark. The dominant signifier of the product will be the coordinated branding for the campaign overall which is the central text, anchorage – ‘Filter Out The Fake’ – To create this text and link it to the theme, I aim to cut letters out of newspaper and import the images into photoshop. At the top of the flyer I will include some quite authoritarian instruction in bold capital lettering saying “PROTEST FOR TIGHTER REGULATION OF THE MEDIA. STOP THE SPREAD OF FAKE NEWS.” I intend to further this idea through use of the hashtag ‘#FilterOutTheFake‘, this will not only encourage a way to easily share the campaign across social media sites but also for young people and teenagers to get involved. As for the second product, I intend to produce a landscape billboard poster. On this, I will fade a closeup image of a person covering their mouth and put this in black and white so it can fade from the dark background of the billboard. I intend for the person covering their mouth to encode the spreading of rumours, secrets and gossip on social media. Similarly, I will include the central branding with use of the newspaper text as well as including the hashtag. For the third product, I will create another A4 flyer that could be included in a magazine or distributed in schools. I aim to create a central, main image of a mobile phone open on the messaging app including anchorage of fake news spreading over text. Around the phone will be the main campaign text ‘Filter out the fake’ to create unity within the branding of all three products.

I imagine that my campaign would be produced by a authoritarian government who want the public to help protest against and help stop the spread of lies, gossip and fake news across the media, especially social media through use of hashtags to appeal to a younger demographic: teenagers and school pupils.