- Production- the major conlongermates that create the media text
- Distribution- what platforms the media text is distributed onto
- Exhibition / Consumption- how the audience receives the information
- Globalisation-integration of media sources and outlets to facilitate the exchange of ideas cross-culturally
- Mergers-
- Gatekeepers- a process by which information is filtered to the public by the media
- Regulation- the control or guidance of mass media by governments or other bodies
- Diversity-differing in a way from other media products
- Vertical Integration- Gaining control over the whole process of making a media product – developing, publishing, distributing and exhibiting
- Innovation- new ideas and developments
Daily Archives: May 19, 2022
Filters
REGULATION
| Key Question | Focus | Specifics |
| Why Regulate? | – Truth – Child protection – Political bias – To abide by law – Criminal activity – Health and safety – Ownership – Privacy – Slander – Reputation – Morals/Ethics | – War in Ukraine – COVID – Johnny Depp VS Amber Heard Court trial – Elon Musk buying out twitter – Power of status |
| Who regulates what? | – Government – Individuals – Specialist bodies (eg. Ofcom) – Internal regulation within companies (Code of Conduct, HR) – Self regulation – Key individuals (eg. celebrities, influencers, opinion leaders) | – IPSO (Newspaper and Magazine ) – ITU (Radio) – Ofcom (Complaints for broadcasting) – BBDC (Cinema) – PEGI (Video games/ Games in general) – PRS (Music) |
| How will regulation be put in place? | – Privacy – Data protection – Copyright | |
| What gets regulated? | – Radio – Newspaper – TV/Film – Games – Magazine – Social Media – The News – The internet – Books |
Libertarianism = The idea of being free from control and regulation. The freedom of expression without being told what to do by authority.
Authoritarianism = Society in which people are oppressed by the state and are told what to do/ regulated.
Epicurus
- 3 ways of finding happiness: Friends, Family and an analysed life.
- He studied happiness and revealed that money isn’t a way to finding happiness
- Hedonism = The word is derived from the Greek ‘hedone’ (“pleasure”). The idea that human behaviour seeks increase of pleasure and a decrease of pain, pleasure should be the ultimate goal.
The Frankfurt School
The Frankfurt School was a school of social theory and critical philosophy associated with the Institute for Social Research, at Goethe University Frankfurt in 1929.
Key Ideas, they theorized that …
- Pleasure was commodified in the media and in popular culture. The idea that the media sells a perfect idea that money can buy happiness.
Mary Whitehouse and Media Watch UK
- Mary Whitehouse (1910-2001) was a British school teacher who left her job to become a conservative activist
- She campaigned for less social liberalism and against the British media which she thought promoted a ‘permissive society’ in the 1960’s. She was against the society of the time which saw the rise in the civil rights and gay rights movements, 2nd wave feminism and the right to contraception and abortion.
- She based her ideas of off traditional Christian teachings
- Founded the ‘National Viewer’s And Listener’s Association’ (now known as Media Watch UK).
- As the president of the group, she used the organization as a way to criticize the BBC for their portrayals of sex, violence and use of bad language.
Political Compass
media langauage
Different MEDIA FORMS have different MEDIA LANGUAGES as an introduction it is worth looking overall at what constitutes the LANGUAGE OF MOVING IMAGE – in other words, key terminology – which also suggests that there is a GRAMMAR or CONVENTION or set of rules
SPACE – SIZE – SCALE – ANGLE
Angle = High angle / Low angle / bulls-eye / birds eye / canted angle
Space = Tracking / Panning / Craning / Tilting / Hand held / Steadicam
Size/ Scale = Establishing Shot / Long Shot / Medium Shot / Close-up / Big Close-Up / Extreme Close Up
The Edit
without any footage, there is nothing to edit.
Moving image products are constructed around the concept of putting things together (stitching pieces together to create narrative). This idea of sewing / stitching the audience into the text was developed by theoreticians of the “Screen theory”.
THE CAMERA
The most important tool in a camera is the focus and depth of field (ie how much is in focus). The focus is used to direct and prioritise elements in a shot and therefore prioritise certain information.
It may switch our focus (known technically as a pull focus / rack focus / follow focus) between one element and another.
Parallel Editing
The use of sequential editing (editing one clip to another) allows for a number of key concepts to be produced:
- parallel editing: two events editing together
- flashback / flash-forward – allowing time to shift
Montage
Editing is the process of putting one element / idea next to another. It was first conceptually theorised as the Kuleshov effect, in that adding one element / idea to another actually produces a third idea / element, which if constructed well can produce in the audience an idea that isn’t actually present.
Invisible Editing / Continuity Editing
Continuity editing can be seen as the opposite of montage editing as the main aim is to create a sense of realism or ‘believability’ known as verisimilitude and has it’s own structure of rules where shots are edited together at particular times or on particular shots.
- match on action
- eye-line match
- graphic match
- sound bridge
- 30′ rule
- 180′ rule
hot progression
Conventional shot progression – to create VERISIMILITUDE (ie realism, believability) usually involves the following shots (although not always in the same order).
- establishing shot / ES, moving to
- wide shot / WS,
- to medium shot / MS,
- to close up / CU,
- to big close up / BCU;
- and then back out again
Shot / Reverse Shot
The Shot / Reverse Shot a really good starting point for students to both think about and produce moving image products. The basic sequence runs from a wide angle master shot that is at a 90′ angle to (usually) two characters. This sets up the visual space and allows the film-maker to to then shoot separate close-ups, that if connected through an eye-line match are able to give the impression that they are opposite each other talking. The shots are usually over the shoulder.
Key Words
- enigma
- dramatic irony
- foreshadowing
- repetition / reiteration
- back story
- exposition of theme / character / setting / plot
- development of theme / character / setting / plot
- pay off or resolution of theme / character / plot
- denouement
- dramatic arc
- climax / resolution
- interior monologue
- cause and effect
- resolution
- non sequitur
- ellipsis
- cliff-hanger
Statement of intent
For my cross- media production I intend to create a horror piece. My sequences will show short snippets of the film, which are ominous and attract audiences. I think choosing a horror theme for my movie, allows audiences to feel tense, wanting to seek truth and an ending, in order to feel a sense of comfort. The movie itself tells the story of a young school girl who vanishes when leaving her study session with her two classmates. Unaware of her disappearance, her classmates continue their studying into the night. Strange sounds and movements outside attract their attention and leave them to find their friends school books, sprawled on the tarmac outside. They run back inside, unaware that might have been their last chance to leave. The website provides audience with insight into my movie. They can gain information about the movie before/after watching it. I have added images and cast description as well as the sites you can access the movie. I intend to make my website attractive and have easy access features.