Overall my aim for this cross-media promotional campaign is to portray my movie as an engaging modern media marvel which highlights the more serious societal issues. I intended to use a set colour scheme of white and blue to stay consistent throughout the posters, website, and film sequences.

For my film poster, I want to introduce the two main characters in a way that makes them the centre of the poster as well as give an insight into the main storyline by including the line “2 brothers, 2 postcodes, 1 spot at the top” inciting drama from the start. It will also include the date of release. By positioning the two characters back to back and facing away from each other on the posters I am attempting to signify that in the movie they are close but something is pushing them apart i.e drama.

For my films website, I am trying to create a simple, modern website which only introduces a few core characters and outlines the plot. It will include drop downs to explain the meaning of the film as well as mention the films sponsors. At the bottom it will also display the logos for the company’s which helped with production and the platforms which it will be streaming on such as Netflix and Amazon Prime. I will also tie in a large anchor enticing the visitor to watch the films trailer.

For my sequences I will aim to include two main points in the film including the rising action and the climax- being the point where the two rival gang members realise they are related and then the point where they are confronted with each other. In these sequences I will attempt to use a variety of filming techniques such as wide scenic shots, establishing shots, and shot reverse shots where conversations are happening.