cross-media production nea

Statement of Intent for Film

It’s about a poor family and the teen sons parents are struggling to get by, they have one son who wants to become a professional football player but can’t afford to pay for football training so he spends all his time playing street football and playing with his best friend, but his parents want him to get a job to help provide.

In this movie I will have the main character, the hero, being the teen who wants to become a football player. He will have a best friend at the start but then becomes the false hero, he then joins a rival team to his friend after the hero manages to get into a team through very hard work and training and being able to get free training due to his large skill and ability. The false hero will purposefully injure the hero out of spite that the hero is a greater player than him. So the hero has to go back home and start working for his family for a while. After being injured for a while we have a dispatcher (a coach) who convinces him to play again and carry on his training. To where he then gets scouted by a premier league team and this will be the anagnorisis where he earns enough money to provide for him self and his family.

The film will be funded and produced by Warner Brothers. It should have a least a mid level budget due to the simple nature of the story not needing many high level filming attributes or techniques. The poster will have the main hero at the front holding the football in his hands or at his feet, with his friend next to him but slightly behind to indicate his insignificance compared to the main hero and as also a slight foreshadow of his false hero intentions.

The genre of the film will be a feel-good type idea that focuses on a classic and conventional base story line following ideas of the Tripartite narrative structure. The genre would loosely be based on the films techniques and genre of “Blinded By the Light” where he young teenager faces antagonists and hardships to make his dream come true of becoming a professional football player, making his parents proud and taking them out of poverty.

Statement of intent for the website

For the website I wanted to keep it simple and effective in a way. It features the main title and a banner at the top giving easy access to other pages of the website: “Front Page”, “About” and “Updates”. It has promotion for the film creators and where it will be featured easily seen throughout the website. The updates page features an email chain where users can receive updates on the movie as a marketing strategy. I made the website on “Square Space” and I will have to take screenshots of the website due to the fact I have to pay for a membership to make the website active.

CROSS-MEDIA PROMOTIONAL CAMPAIGN statement of intent

Overall my aim for this cross-media promotional campaign is to portray my movie as an engaging modern media marvel which highlights the more serious societal issues. I intended to use a set colour scheme of white and blue to stay consistent throughout the posters, website, and film sequences.

For my film poster, I want to introduce the two main characters in a way that makes them the centre of the poster as well as give an insight into the main storyline by including the line “2 brothers, 2 postcodes, 1 spot at the top” inciting drama from the start. It will also include the date of release. By positioning the two characters back to back and facing away from each other on the posters I am attempting to signify that in the movie they are close but something is pushing them apart i.e drama.

For my films website, I am trying to create a simple, modern website which only introduces a few core characters and outlines the plot. It will include drop downs to explain the meaning of the film as well as mention the films sponsors. At the bottom it will also display the logos for the company’s which helped with production and the platforms which it will be streaming on such as Netflix and Amazon Prime. I will also tie in a large anchor enticing the visitor to watch the films trailer.

For my sequences I will aim to include two main points in the film including the rising action and the climax- being the point where the two rival gang members realise they are related and then the point where they are confronted with each other. In these sequences I will attempt to use a variety of filming techniques such as wide scenic shots, establishing shots, and shot reverse shots where conversations are happening.

ANALYSIS OF FILM WEBSITES

Analysis of Film Websites


La La Land

https://www.lionsgate.com/movies/la-la-land

  • Contains background image of dominant signifier. Introducing the two main characters; their action in the image also linking to the theme of the film.
  • Information regarding when it is available to buy or watch: “Now available on Blu Ray”
  • Scroll down layout rather than linking to separate pages.
  • Links to social media accounts with symbols to represent the apps.
  • Film poster featured at the top of the page in a rectangular box.
  • Iconic sign of a ‘play’ button with the anchorage ‘Watch trailer’ including a link to the trailer for the film
  • Production stills alongside information to give insight into the contents of the film, a way for the audience to see snippets before watching or buying. A gallery of images included
  • Brief description of the making of the film and the release date
  • Information on the main cast and production team
  • Line of images at the bottom of the page which show the different versions of the posters. Also a line of links to watch related videos such as interviews, scenes and trailers.

Blinded by the Light

  • The film has distributed two different websites to correlate to how the film was produced by a indie company (Bend it Networks) which is owned and supported by the conglomerate (Warner Bros).

https://www.benditnetworks.com/filmography/blindedbythelight/

  • Scroll down layout rather than linking to separate pages.
  • Black background.
  • Contains link to YouTube film trailer.
  • Contains a overview of the film including; List of cast members and their credits and also the genre/inspirations/descriptions for the movie.
  • Quotes from the director and also comments from the writer.
  • Link to article and related videos and other media.

https://www.warnerbros.com/movies/blinded-light

  • Structured in different sections and links rather than one continuous page containing all of the information.
  • The header of the “home” page includes a production still and also a link to film trailer.
  • Information and symbolic signifiers on where the film can be streamed/bought from. Also providing information on release date, age rating, genre and social media.
  • About section provides information on the director and the link to Bruce Springsteen’s music.

Bombshell

https://www.lionsgate.com/movies/bombshell

  • Transition graphics displayed when opening the website.
  • Anchorage; “Available now on Digital, Blu Ray and Combo” under title and next to film poster. Also a link to where you can buy the film “Buy Now”.
  • Background image of the 3 main characters.
  • Structured in different pages with links on a drop down menu rather than one continuous page.
  • Additional information to connect to potential audience through displaying extra events called the “Conversation tour”
  • Pages called “Gallery” and “Videos” and an ‘About’ section which gives information on the synopsis and cast.

Tick, Tick, Boom

https://www.ticktickboommovie.com/home/

  • Header of ‘home’ page includes a video reel with snippets from the film.
  • Structured in pages rather than one continuous page.
  • Anchorage in a scroll down section which displays the synopsis.
  • Poster and information on production, cast and concepts.
  • Section which lists the cast, director and producers
  • Gallery of production stills
  • Anchorage with key information on where it can be watched (“ In select theatres and on Netflix”) and a button with a link to the trailer.