PRODUCTION – MOVING IMAGE (CROSS-MEDIA)

Analysis of Film Posters

Poster 1 – Annette (2021)– Logo of premier film festival
– Names of 3 starring actors
– Title of film as the dominant signifier (colour match to jacket of the female character on poster)
– Background of signifiers to do with rough seas and waves, connotes a sinister setting and foreshadows possible events in film
– Name of director (‘A film by…’)
– Production company name (‘Amazon Original Movie)
– Anchorage: Small print of key people and companies involved and information on when it can be seen in cinemas.
– Signifer of Prime video logo
Poster 2 – Blinded by the Light (2019)– Dominant signifier/ main image of the protagonist (still image from action within the film)
– Strapline anchorage (‘For anyone who has ever wanted to dream, you’re not alone’)
– Review comment and person/ company it is from (‘Guaranteed to make you feel better than any other film this year’)
– Small print of companies and key people involved such as the producers, editors.
– Reference to the director and her previous work (‘The director of Bend it like Beckham’)
– Title
– Colour scheme matches colour on the protagonist’s costume and themes within the film (Red, white and blue)
Poster 3 – The Fault in our Stars (2014)– Simple design (not overly populated) that introduces both protagonists and alludes to the key themes within the narrative.
– Denotative main image of a boy and girl lying on grass.
– Synthetic personalisation through the use of the font in the title that is made to look like the handwriting of one of the characters.
– Link to the book it is based on (‘Based on the New York Times best seller’)
– Strapline anchorage (‘One sick love story’). Connoting to the ‘sickness’ in the plot
– Information on release date
– Realistic image without use of image layering and special effects to connote to reality within the narrative.
Poster 4 – The Prom (2020)– List of actors starring in the film at the top of the poster
– Strapline anchorage (‘Everyone deserves a chance to celebrate’)
– Background of a night sky and key location within the narrative
– Title
– Dominant signifier of the two protagonists holding hands, alludes to themes and new equilibrium at the end of the narrative.
– Netflix logo, to display which streaming platform the audience can watch it and information on release date.
– Small print providing the director, composer etc.
Poster 5 – Titanic (1997)– Names of actors starring in the film
– Dominant signifier of the ‘Titanic‘ ship, the centre plot line.
– Strapline anchorage (‘Nothing on earth could come between them’)
– Title
– Soft focus/ layered image of two protagonists at the top of the posters, in the background of the ship.
– Information on the director and previous work
– Small print displaying the key people and companies involved.
– Website link and logos of production companies such as ‘Twentieth Century Fox’ and ‘Paramount’

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