Audience:

Hypodermic model (passive consumption):  in which the SENDER is transferring a MESSAGE, through a MEDIUM (eg Print, radio, TV, etc) that has a direct effect on the RECEIVER. OR WHO, SAYS WHAT, THROUGH WHAT CHANNEL, TO WHOM, TO WHAT EFFECT.

Can be traced back to Harold Lasswell 1927 who wrote “propaganda technique in the world war.”  ‘subtle poison, which industrious men injected into the veins of a staggering people until the smashing powers . . . knocked them into submission’

This approach was later adapted by Shannon and Weaver in 1949, as the Transmission model of Communication, which included other elements, such as NOISE, ERROR, ENCODING and FEEDBACK.

Industries

David Hesmondhalgh describes the media industry as a risky business.

PRODUCTION, DISTRIBUTION, CONSUMPTION. – write about those.

Mergers, Globalisation, Regulation.

Language

Genre, semiotics, narrative, structure, codes and conventions,

Representation

Post colonialism