Representation

David Gauntlett

Fluidity/Negotiated/constructed/collective identity

• ‘The audience are engaged in a continuous revision of their identities’
• ‘Marketing and advertising agencies construct possibilities of who we are through product branding’

Judith Butler

• ‘Gendered identities are constructed through repetition’
• Audiences will engage in watching media that represents them/they feel resembles/is most like them.

Example-

The representation of the independent, female detective in No offence AND The Killing has proven popularity