CSP 7: Letter to the Free, Common

Lonnie Rashid Lynn, Jr. (Common)

  • born March 13, 1972, Chicago, Illinois, US
  • American hip-hop artist, actor, and activist who became a mainstream success in the early 21st century, known for intelligent and positive lyrics that were performed in a spoken-word style.
  • He was the first rapper to win a Grammy Award, an Academy Award and an Emmy Award
  • Net Worth: $45 Million
  •  launched ‘Think Common Entertainment, a record label in 2011

13th (2016)

  • American documentary film by Ava DuVernay
  • explores the “intersection of race, justice, and mass incarcentration in the United States;”

Key Concepts:

‘Slavery’s still alive, check Amendment 13
Not whips and chains, all subliminal
Instead of ‘nigga’ they use the word ‘criminal’

Highlights the fact that racial injustice is still very prominent within society, even though it isn’t entirely obvious – it has been masked by

‘For America to rise it’s a matter of Black Lives’

Post Colonialism Under the Shadow of Slavery

 The historical period or state of affairs representing the aftermath of Western colonialism and  the critical academic study of the cultural, political and economic legacy of colonialism and imperialism, focusing on the impact of human control and exploitation of colonized people and their lands. 

Edward Said – Orentalism

  • the stereotyping of the East – exaggerates religious and cultural differences causing their humanity to be overlooked and the culture misunderstood
  • justifies the assertion of Western power over the East
  • when the West views the East in this way – it creates policies which marginalises them
  • In this view, the outlying regions of the world have no life, history or culture to speak of, no independence or integrity worth representing without the West.‘ – Said, 1993

Jacques Lacan – ‘The Other’

  •  the recognition of the ‘Other’ – the mirror stage of child development, whereby, as we cannot actually see ourselves as whole, we use a reflection to understand who we are / who we are not
  • To link this to postcolonialism would be to suggest that the West uses the East / the Orient / the ‘Other’, to identify and construct itself. How it sees itself as the ‘West’ as opposed to . . . in other words, it acts as The Other, a mirror by which a reflection of the self can be measured out and examined

common

Lonnie Rashid Lynn, known by his stage name Common, is an American rapper and actor. He debuted in 1992 with the album Can I Borrow a Dollar?, and gained critical acclaim with his 1994 album Resurrection. He maintained an underground following into the late 1990s.

In the 2000s Common began to land bit parts in television shows and movies. His early films included the crime drama American Gangster (2007), the sci-fi adventure Terminator Salvation (2009), and the comedy Date Night (2010). 

Common earned numerous awards during his career, including Grammys for his collaborations with Erykah Badu and Kanye West on “Love of My Life (An Ode to Hip-Hop)” (2002) and “Southside” (2007), respectively. For “Glory,” a song he performed with John Legend for the movie Selma, the two artists earned a Grammy and an Oscar. In 2017 Common won an Emmy for “Letter to the Free,” which was featured in DuVernay’s documentary 13th (2016).

letter to the free

  • Common is an American hip-hop rapper
  • He has a wife called Tiffany Haddish
  • Commons real name is Lonnie Corant Jaman Shuka Rashid Lynn
  • He was born on 13th March 1972 in Chicago
  • He debuted in 1992 with the album ‘Can I Borrow a Dollar?’
  • Has a net worth of £45 million

13TH:

Documentary “13th” to screen Oct. 17 at MSU
  • Directed by Ava DuVernay
  • Production company: Kandoo Films
  • Distributed by Netflix
  • Release Date: October 7th 2016
  • The film had a budget of $1,000,000

The film explores the “intersection of race, justice, and mass incarceration in the United States;” it is titled after the Thirteenth Amendment to the United States Constitution, adopted in 1865, which abolished slavery throughout the United States and ended involuntary servitude except as a punishment for conviction.

Filmmaker Ava DuVernay explores the history of racial inequality in the United States, focusing on the fact that the nation’s prisons are disproportionately filled with African-Americans.

Jodies Presentation

Key Concepts:
● Cultural resistance
● Cultural hegemony
● Subcultural theory

Key idea: the political, personal and cultural are always intertwined

Culture is what influences people’s hearts, minds and opinions. This is the site of popular change.

Key Terms:
● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values

What is a subculture?
● Working-class youth culture
● Unified by shared tastes in style, music and ideology
● A solution to collectively experienced problems
● A form of resistance to cultural hegemony

Common’s lyrics:

  • Instead of ‘n***a’ they use the word ‘criminal’
  • Prison is a business, America’s the company
  • Black bodies being lost in the American dream

5% of the worlds population is in US and 25% of worlds prisoners are American

In 1972 there were 300,000 prisoners and now there are above 2.3 million

Film sequence analysis

Task 4: moving image sequence inspirations

  • Switching the perspective of who you are viewing from very often
  • Doing closeups of the main character and long shots of people watching him from afar so you know they are
  • Blurring the background for attentions on character
  • giving background on what other characters are doing
  • Camera angle looking down on the insignificant characters and horizontal angle for main character
  • change scenery ie. different side of room
  • non-linear sequence with flashbacks at time of inciting incident
  • perpertia right at the end of clouds when the boy dies
  • Creates pathos through anchorage of sounds and video

Letter to the free

Music Video – Letter to the Free is a product which possesses cultural and social significance. It will invite comparison with other music videos allowing for an analysis of the contexts in which they are produced and consumed.

This is a targeted CSP and needs to be studied with reference to two elements of the Theoretical Framework (Media Language and Media Representation) and all relevant contexts

Common is an Oscar and Grammy award winning hip/hop rap artist who wrote Letter to the Free as a soundtrack to The 13th – a documentary by Ava DuVernay named after the American 13th amendment (the abolition of slavery). His output is highly politicised, existing in the context of a variety of social and cultural movements aimed at raising awareness of racism and its effects in US society (e.g.: Black Lives Matter). The product can also be considered in an economic context through the consideration of if and how music videos make money (through, for example, advertising on YouTube).

What needs to be studied? Key Questions and Issues

Media Language

Detailed study of Letter to the Free should help students to develop an understanding of how music video can serve a range of functions while communicating multiple meanings.
Analysis should include:
• Mise-en-scene analysis
• Cinematography
• Semiotics: how images signify cultural meanings
• Aesthetics

Narrative

• How does Letter to the Free appeal to its target audience?
• How is the narrative being constructed by the song lyrics reinforced?
• How does the narrative position the audience?
• How can the narrative invite a range of responses?
• What pleasures does the narrative offer the audience?
• How is the narrative incorporating views and ideologies?
• What is the role of Common in the narrative?

Genre

• Identification of the conventions of the Performative music video.
• How music videos serve the needs of media producers
• How music videos meet the expectations of audiences
• Genre theory including Neale


Media Representations

Letter to the Free explicitly focuses on the history and contemporary experience of African Americans and allows for an exploration of the effect of social, cultural and political context on representations of ethnicity.
• Representation of ethnicity, with focus on how Common is a black man exploring black culture-specific issues.
• Use of specific historical and contemporary experience to construct a political narrative and argument
• How representations invoke discourses and ideologies and position audiences
• Representation of gender within the video and in the context of wider representations of women in the music industry
• Representation of place
• Common as celebrity persona

Theories

  • The idea of culture as a site of political struggle (re: Jodie’s presentation for Ghost Town see below)
  • The the theory of hegemony – Gramsci
  • Theories of representation including Hall
  • Drawing on theories of Postcolonialism (Gilroy)
  • Theory of the Public Sphere – Habermas

Key Concepts:
● Cultural resistance
● Cultural hegemony
● Subcultural theory

The Idea of Resistance and Political Protest:
● When we first think about political protest, what comes to mind?
○ Attempts to change to laws or legislation
○ Organised political movements
○ Public protests
○ Petitions, marches
● However, we can look at political protest in terms of:
○ Cultural resistance
○ Everyday people
● Why look at cultural resistance?
○ Overt political protest is uncommon. When it occurs, it often results in a backlash.
○ Even if overt political protest does results in changes in legislation, it won’t necessarily change public
opinion.
○ Culture is what influences people’s hearts, minds and opinions. This is the site of popular change.
Key idea: the political, personal and cultural are always intertwined

Common LYRICS