Music Video – Letter to the Free is a product which possesses cultural and social significance. It will invite comparison with other music videos allowing for an analysis of the contexts in which they are produced and consumed.

Key Concepts:
● Cultural resistance
● Cultural hegemony
● Subcultural theory

What is a subculture?
● Working-class youth culture
● Unified by shared tastes in style, music and ideology
● A solution to collectively experienced problems
● A form of resistance to cultural hegemony

Antonio Gramsci:

Key Terms:
● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values

Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
ideology.
● The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
and social institutions (like the education system and the media).
● These institutions socialise people into accepting the norms, values and beliefs of the dominant social
group.
● As a result, oppressed groups believe that the social and economic conditions of society are natural and
inevitable, rather than created by the dominant group.

Prison is a business, America’s the company –

Black bodies being lost in the American dream – This suggests that black people are being killed in the American dream, the American dream can be seen by a dominant group of skin colour.

Slavery’s still alive, check Amendment 13 –