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SEMIOTIC ANALYSIS

Kill Bill: The iconic dominant signifier is the katana, this carries the connotations of death, blood and a samurai, by doing this the poster gives a short insight of what the film may be about, the reason they may have chosen to have the dominant signifier carry connotations linked to the main themes of the film is because the katana is the focal point. The symbol of the Japanese characters in the background may act to set the scene of the movie. The katana and the characters then form a paradigm with signification.

Jaws: With the dominant signifier being the shark the poster falls into the convention where a movie poster has the seen or main antagonist be opposed to the protagonist or ‘good guy’. Furthermore, the shark being the dominant signifier generally means that it’s the focal point, by having the shark being the first thing the viewer looks at it may almost guide the viewers eyes to the next thing they see, this poster does this by making the shark act like an arrow pointing to the woman, furthering the convention.

Back To The Future 2: