film poster analysis

Sing 2: When looking at the poster we can see a anchorage related to the title “Sing 2” contrasting with the musical instruments and how a few of the dominant signifiers that clearly dominate the screen are wearing performers clothes such as tuxedos. The title contains a “2” in it which is an indicator that it is a sequel meaning it is the second instalment of the franchise. Looking at “Redshore” we can perceive that it is a fictional location that the movie will take place in and is based solely on fantasy.

Over the Hedge: When looking at this poster we can see the dominant signifier in it is the man in the orange jumpsuit with some sort of capture device which can be assumed to be used against the animals that are flying over his hedge. Looking at the facial expressions on the animals it is easy to tell the movie is based on fantasy and is animated also. The title “Over the Hedge” is ironic due to indexical sign that the animals have broken through the hedge rather than getting over it.

Breaking bad: When looking at the title of the poster we see the letters “Br” and “Ba” being highlighted in a certain way, upon closer inspection we also see there are periodic table numbers above the letters meaning that the title contains elements at the start of each word. These elements are Bromine and Barium which is information that most likely the average viewer will not know, and when suppling context from the show we know one of the dominant signifiers are a chemist which would explain the title and it’s anchorage to the poster which also includes chemical labelled barrels in the background. The bold yellow shown for their suits creates a reactionary idea that they’re wearing hazmat suits that may relate to the chemical barrels. The gun being held is a symbol for danger which also helps create an ideology to a viewer.

John Wick 3: In this poster we can see the dominant signifier and main character John Wick taking up most of the poster and then some sub signifiers in the background which are also characters in the movie. There is a paradigm of characters related to the movie.

Jumanji: The dominant signifiers of the poster are in heroic poses in front of a hectic background and if you look closely you can elements of the movie and foreshadowing of what may happen. There is an anchorage of the sub-title “Welcome to the Jungle” where we can see a clear jungle-like setting with wild animals and also by how the main signifiers are specifically dressed in a safari like clothing and gear.

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