analysis of film posters

Twilight- There are three main characters centred at the top and are captured close up, whereas, the villains are in a smaller shot beneath them suggesting that they have less power than the main characters leading us to believe there is a reason as to why that is.

John Wick- We can see the dominant signifier who in this case is the main character of John Wick taking up most of the poster, there are also some sub signifiers in the background which are also characters in the movie. 

Terrifier- This poster is a sign as it made of the key components which are the signifier aka the printed poster itself/physical existence and something signified which in this case, is the idea that this is film is more thrilling than others.

FIlm/Show posters

SEMIOTIC ANALYSIS

Kill Bill: The iconic dominant signifier is the katana, this carries the connotations of death, blood and a samurai, by doing this the poster gives a short insight of what the film may be about, the reason they may have chosen to have the dominant signifier carry connotations linked to the main themes of the film is because the katana is the focal point. The symbol of the Japanese characters in the background may act to set the scene of the movie. The katana and the characters then form a paradigm with signification.

Jaws: With the dominant signifier being the shark the poster falls into the convention where a movie poster has the seen or main antagonist be opposed to the protagonist or ‘good guy’. Furthermore, the shark being the dominant signifier generally means that it’s the focal point, by having the shark being the first thing the viewer looks at it may almost guide the viewers eyes to the next thing they see, this poster does this by making the shark act like an arrow pointing to the woman, furthering the convention.

Back To The Future 2:

semiotic analysis

Task 2:

Research and analyse 5 useful and relevant film posters to help you generate ideas and identify relevant elements that you will need to include. Upload your 5 posters (and your analysis) to your blog.

Poster 1: Wonder Woman

The dominant signifier is wonder woman knelt down holding weapons. This shows her being strong and challenges the stereotypes of women being weak. It creates the counter type of a woman being a hero and saving people rather than a man doing it in a typical movie.

Poster 2: Dirty Dancing

The signifier is the title which is bigger than the couple their self displaying the importance of ‘Dirty Dancing’ as it tells the audience exactly what the film consists of. It is a radical representation of young adults as they appear very mature dressed in older clothing dancing classical/mature dance styles.

Poster 3: I krig & kærlighed

The dominant signifier is the couple at the front of the poster in medium shot. The audience’s focus is mainly on the woman is she is dressed in white and there is a brighter light on her than the man. The man is in dark clothing and has a dim light on him. The fact the man is kissing the woman’s head symbolises his love for her. The plane and the wheat fields are a paradigm of signs linked to war.

Poster 4: A Star is Born

The dominant signifier is of the couple and also the title. This is because the picture is all in black and white and the title stands out in a gold, signifying a ‘star’ as it is in the title.

film poster analysis

John Wick 3: In this poster we can see the dominant signifier and main character John Wick taking up most of the poster and then some sub signifiers in the background which are also characters in the movie. There is a paradigm of characters related to the movie.

The Golden Eye 007 poster (1995) is seen to have multiple dominant signifiers, these being Pierce Brosman, the two woman behind him and the explosions below him. This displays the importance of all 3 of the characters as well as the action the viewers should expect going in to see the film

Black swan The huge black swan with a women’s delicate position in the middle with red stripes on the wings tells you there is fatality as the red means blood and they way she is captured as falling also giving you more suspicion.

The Dunkirk poster shows a darker way of representing a movie. It shows 1 guy alone on a upside down boat. This shows the disaster that its foreshadowing that will happen in the movie. However it also shows on someone coming to save him on the right of the poster. Which makes the audience think what will happen next.

Jumanji The sign in this poster is the group standing in some sort of cave. The way in which they are smaller than the background tells us that they are less significant than the forest, suggesting that they are to conquer it.

Film poster analysis

Five Feet Apart': Here's A New Trailer & Poster

The signifier is the city behind then which can be used as an indexical sign to suggest that there is life beyond their illness in the distance. It is a radical representation of teenagers. There is a denotation of medical equipment eg. the breathing tubes which has connotations of illness and possibly death.

There is a syntagm which includes the dark sky, the sun, the guitar and the image of the guy to form meaning of what his future could look like. There is a symbolic sign between the light from the sun and hopefulness.

There are 2 dominant signifiers in this poster however the female is emphasised more due to the positioning and angle of her which is a media code to allow people to identify quickly with the main character.

Iconic sign of a ship front. People looking down from above is could be a symbolic sign of people dying as though they are looking down on the accident from heaven. There is anchorage of the word titanic to tell us what the tragedy is about.

The word family is a signifier of the representation in the image above. There is an icon sign of a happy family but there are connotations that they may have to reach out or overcome something in order to get to this position as they are placed higher up.

The tears are a signifier of the sadness that the girl is experiencing. Supports the dominant ideology that only women cry however in her eyes it looks like she is ready to seek revenge and is strong which creates a paradigm.

Film Poster Analyse

1917 – In the poster, the dominant signifier is the words ‘1917’ which can relate to either true events or even the year in which the movie is set in. I also think the movie poster agrees with reactionary ideas towards world war 1.

Pacific Rim – Within this poster, Gypsy Danger (the mech) is the dominant signifier due to being the largest object on the screen and to reel the audience in. The quote ‘To fight monsters we created monsters’ is a connotation to the mech, meaning the mech was created to fight ‘monsters’.

Dunkirk – The dominant signifier is the soldier stranded in the middle of the ocean. The code in the poster, is the soldier sitting alone on a downed aircraft in the middle of the ocean, this constructs the meaning of loneliness with a moody tone. The words Dunkirk signifies true events, based on the evacuation of soldiers during World War 2 from the beaches and harbour of Dunkirk.

Uncharted – The dominant signifier is Nathan Drake, played by Tom Holland. We know this due to headings. The anchorage within this poster is the background behind Drake to signify the location of the dominant signifier.

Venom – In the Venom poster, the dominant signifier is Venom himself, as this is a close shot from the shoulders upwards. The background is the code to represent good and evil, through one side being one colour and the other side being another.

film poster analysis

Sing 2: When looking at the poster we can see a anchorage related to the title “Sing 2” contrasting with the musical instruments and how a few of the dominant signifiers that clearly dominate the screen are wearing performers clothes such as tuxedos. The title contains a “2” in it which is an indicator that it is a sequel meaning it is the second instalment of the franchise. Looking at “Redshore” we can perceive that it is a fictional location that the movie will take place in and is based solely on fantasy.

Over the Hedge: When looking at this poster we can see the dominant signifier in it is the man in the orange jumpsuit with some sort of capture device which can be assumed to be used against the animals that are flying over his hedge. Looking at the facial expressions on the animals it is easy to tell the movie is based on fantasy and is animated also. The title “Over the Hedge” is ironic due to indexical sign that the animals have broken through the hedge rather than getting over it.

Breaking bad: When looking at the title of the poster we see the letters “Br” and “Ba” being highlighted in a certain way, upon closer inspection we also see there are periodic table numbers above the letters meaning that the title contains elements at the start of each word. These elements are Bromine and Barium which is information that most likely the average viewer will not know, and when suppling context from the show we know one of the dominant signifiers are a chemist which would explain the title and it’s anchorage to the poster which also includes chemical labelled barrels in the background. The bold yellow shown for their suits creates a reactionary idea that they’re wearing hazmat suits that may relate to the chemical barrels. The gun being held is a symbol for danger which also helps create an ideology to a viewer.

John Wick 3: In this poster we can see the dominant signifier and main character John Wick taking up most of the poster and then some sub signifiers in the background which are also characters in the movie. There is a paradigm of characters related to the movie.

Jumanji: The dominant signifiers of the poster are in heroic poses in front of a hectic background and if you look closely you can elements of the movie and foreshadowing of what may happen. There is an anchorage of the sub-title “Welcome to the Jungle” where we can see a clear jungle-like setting with wild animals and also by how the main signifiers are specifically dressed in a safari like clothing and gear.

FILM POSTER ANALYSIS

Film poster analysis

Lamb : The indexical signs in the film poster is of a lamb being held protectively by a women with a dull expression. The title tells us that the film is focused on the lamb. The mise-en-scene shows mountains in an isolated area, the clouds look dull and moody. It gives off spooky/mysterious vibe with the colours and the title which is the same colour as the lambs nose and ears.

Midsommer: The indexical signs in this films is half of a women’s face with a scared / feared emotion she’s wearing a flower crown which is an important prop for the film. The symbolic signals the small text thats written in caps saying “Let the festivals begin” and links in with the films context. The colours aren’t as mysterious like the lamb poster but the women’s face tells us its a horror film.

Black Swan: The indexical sign in this film poster is the face of the main character, her expression towards the camera is quite disturbing and sinister because her eyes are

Joker:

postcolonialism

An overview:

This post is for students (and teachers) who would like some resources – videos, quotes, theorists, key texts, key words etc to help them think about the topic of POSTCOLONIALISM, which may appear in a range of creative, media, culture, communications, English, History and other courses.

Overall, this is a topic that concerns IDENTITY and REPRESENTATION. In other words, where does our identity come from? How is our identity formed? How do we understand our own identity and how is our identity represented in the local, national and global media? You can look at another post that looks at identity, representation and the self. But here it is specifically looking at identity and representation through the lens of Empire and Colonialism.

The Shadow of Slavery

Reaction and Reform?