GENRE KEY WORDS

  • Predictable expectations: Viewers and consumers can predict the way the story will go.
  • Reinforced: Strengthen.
  • Amplify: Enlarge upon or add detail to (a story or statement).
  • Repertoire of events: Repeated events.
  • Corpus: a collection of written texts, especially the entire works of a particular author or a body of writing on a particular subject.
  • Verisimilitude: the appearance of being true or real.
  • Realism: the attitude or practice of accepting a situation as it is and being prepared to deal with it accordingly.
  • Construction of Reality:
  • Historically Specific: The media correctly represents what happened in the past.
  • Sub-Genres: a genre that is part of a larger genre
  • Hybrid Genres: A hybrid genre is a genre that blends themes and elements from two or more different genres
  • Different: Not the same as another or each other; unlike in nature, form, or quality.
  • Familiar: well known from long or close association.

key words

Reinforced – to strengthen by additional material or support

Amplify – enlarge upon or add detail to (a story or statement)

Repertoire of elements –  is essentially features of a film that are repeated within a genre

Corpus – a collection of written texts, especially the entire works of a particular author or a body of writing on a particular subject

Verisimilitude – the appearance of being true or real

Realism – the quality or fact of representing a person or thing in a way that is accurate and true to life

Sub-genres – a genre that is part of a larger genre

Hybrid genres –  is a genre that blends themes and elements from two or more different genres

Familiar – well known from long or close association

GENRE PT:2

Steve Neale: “Genre is a repetition of differences and similarities to create different stories”

He argues that definitions and formations of genres are developed by media organisations. Furthermore it is seen that genres can change massively overtime, for example in 2002 Spider-man was released, which showed characters with super-human abilities to defeat villains with an opposing power, the films were seen to be comic like and colourful, whereas films from the exact same company like x-men were darker and more rough. But fast forward 20 years, action films are seen to have a lot more aspects of comedy and adventure in them to intrigue the viewers and keep the genre fresh and interesting.

This goes with Neales idea that genre keeps changing as society and humanity changes as well, film genre’s represent what is going on in the current moment in history, that could be opinions, events, politics, anything.

genre

Genre is based around similarities and differences.

Genre is a way of thinking about media production (INSTITUTIONS) and media reception (AUDIENCES)

Texts hold similar patterns, codes and conventions that are both PREDICTABLE and EXPECTED, but are also INNOVATIVE and UNEXPECTED.

Genres can have sub-genres as well as hybrid genres (a combination of 2 genres)

It could be said that “genre is a system of codes, conventions and visual styles which enables an audience to determine rapidly and with some complexity the kind of narrative they are viewing” (Turner p.97 Film as Social Practice)

Steve Neale

predictable expectations- Something that can be guessed about a specific thing

reinforced

amplify 

repertoire of elements

corpus 

verisimilitude– the appearance of being true or real.

realism 

construction of reality.

 historically specific 

hybrid genres/sub genres

Genre

Genre is when music or films are made up into diffrent

Genre is essentially around similarities and differences and should be predictable and expected and also unpredictable and unexpected

Genre is very important for companies who make it and for the people who consume it.

. . . saddled with conventions and stereotypes, formulas and clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . .”

genre

Genre: a style or category of art, music, or literature.

Genre is about being predictable yet unpredictable, it will follow general ideas and trends, this being the genre, but needing to be innovative and different as well.

Genre is important for both those who consume it (Audience) and those who make it (Institution).

(Genre creates an expected trend for the consumer which makes it significant for the creation on consumption of it)

The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication.Dennis McQuail 1987, p. 200

. . . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures 
. . .Scorsese, A personal Journey through American Cinema (1995)

ghost town

Forms of political protests:
– Attempts to change laws or legislation
– Organised political movements
– Public protests
– Petitions
– Marches

  • Direct resistance against society and government can lead to conflict and backlash so the use and expression of meaning in video and lyrical videos can be used as a more subtle form of rebellion.
  • BBC’s quotation and ideas on ghost town: “Released on 20 June 1981 against a backdrop of rising unemployment, its blend of melancholy, unease and menace took on an entirely new meaning when Britain’s streets erupted into rioting almost three weeks later – the day before Ghost Town reached number one in the charts.

ANTONIO GRAMSCI

Prezzy wannabes, Gramsci, and you - Nevada Current

: Italian philosopher writing in the 1930s

Key Terms:
● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values

When writing in the 1930s Gramsci researched why so many people followed and believed in fascist Germany.

It became the idea about hegemony, where more powerful people would change peoples views and imbedded their own political views deep into their culture as the easiest way to make someone believe in such extreme views is to access their emotional and mental state and to get them to truly believe in what they are told, which is done through this hegemony. —–>

  • Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
    ideology
  • The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
    and social institutions (like the education system and the media).
  • As a result, oppressed groups believe that the social and economic conditions of society are natural and
    inevitable, rather than created by the dominant group.

Paul Gilroy + GHOST TOWN QUOTES AND NOTES

Post-colonial Melancholia: Racial representations were “fixed in a matrix between the imagery of squalor and that of sordid sexuality” Gilroy argued that this was gated the black community out by saying they are a “other” race in the majority white Britain.

Racial Otherness: Gilroy explored the idea of racial otherness being underlying in print media during the 1970s and 1980s, he mainly focused on how the idea of black males regularly was set to be a criminal one. Gilroy’s main focus and research was in his study of black representation in the UK. The study was called “There Ain’t No Black In The Union Jack” where he focused on how newspapers were lurid and racist towards black people.

Quotes:

  • “It was clear that something was very, very, wrong,” the song’s writer, Jerry Dammers
  • I saw it develop from a boom town, my family doing very well, through to the collapse of the industry and the bottom falling out of family life. Your economy is destroyed and, to me, that’s what Ghost Town is about.
  • “No job to be found in this country,” one voice cries out. “The people getting angry,” booms another, ominously.

key words – steve neale

 Steve Neale – Steve Neale states that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre. Neale states that the film and it’s genre is defined by two things: How much is conforms to its genre’s individual conventions and stereotypes.

predictable expectations – something that happens that you could guess

reinforced – strengthen or support (an object or substance), especially with additional material.

amplify – enlarge upon or add detail to (a story or statement).

 repertoire of elements – Repertoire of elements is essentially features of a film that are repeated within a genre. … The audience expect to see them when watching films and they can be key in helping the audience to grasp the genre of a film.

corpus – body

verisimilitude– the appearance of being true or real.

realism – ealism, in the arts, the accurate, detailed, unembellished depiction of nature or of contemporary life. Realism rejects imaginative idealization in favour of a close observation of outward appearances. As such, realism in its broad sense has comprised many artistic currents in different civilizations.

 construction of reality – part of those observations and experiences come to us preconstructed by the media, with attitudes, interpretations, and conclusions already built in, then the media, rather than we ourselves, are constructing our reality.

historically specific – something from the past that is recognisable.

sub-genres – a subdivision of a genre of literature, music, film, etc.

 hybrid genres – A hybrid genre is a genre that blends themes and elements from two or more different genres. Hybrid genres are not new but a longstanding element in the fictional process