The genre is considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. It can be considered as a mechanism for ordering the relations between the two main parties to mass communication.

Overall genre helps students to think about how media texts are classified, organised and understood around similarities and differences.
In that media texts hold similar patterns, codes and conventions that are both predictable and expected, but are also innovative and unexpected.

“saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures“
They stick to making their own films in a vertical integration.

Verisimilitude = The appearance of being true or real.
Repertoire = a list or supply of dramas, operas, pieces, or parts that a company or person is prepared to perform.
Dubious = uncertain about the result.

Genre is a way of organizing products into different categories. It helps mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. It helps to understand similarities and differences in a piece of product. Products in the same genre tend to hold similar patterns and codes and conventions that are both predictable and expected.
Consumers want it so that it is similar, but different, but not different enough so they don’t like it but instead a window between them.

saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures – Scorsese, A personal Journey through American Cinema (1995)

Steve Neal

predictable expectations –
reinforced – 
amplify –
repertoire of elements –
corpus –
verisimilitude –
realism –
construction of reality –
historically specific –
sub-genres –
hybrid genres –