GENRE

Genre: a style or category of art, music, or literature.

Genre is mostly associated with music, films and shows. It mostly displays the idea of what the media is about and what the viewer should expect going into it.

Genre is about being predictable and expected, however it should innovative and different as well.

Genre is important for both those who consume it and those who make it.

Institutions make the same types of films due to the fact that the company invests a large amount of money into certain props, certain lighting and certain cameras, this makes a style for the company and their viewers begin to expect it. So the company can make the same type of films, with a different storyline using the same props and the same sets to make more money without spending anymore.

Genre

Genre is a style or category of music, art or literature that represents what the viewer is about to watch / listen to.

Genre is based around similarities and differences and should be predictable and expected.

Genre is important for the institutions who produce the work and the audience who consume it.

Quote : saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . .
– Scorcese, A personal Journey through American Cinema (1995)

Industries such as Warner Brothers or MGM make repetitive films or similar films due to a high investment in a singular genre. For example, a company would pay billions in props, costumes and co workers to be able to film a singular genre of film.

Genre

  • The type of film, song, tv show, book etc… shown through the textual nature or features of the production – “genre is a system of codes, conventions and visual styles which enables an audience to determine rapidly and with some complexity the kind of narrative they are viewing” (Turner p.97 Film as Social Practice)
  • Genre must be both predictable and unpredictable – Genre helps audience to recognise the type of film and predict whether it is something they would watch, but it also needs unpredictable aspects, almost sub-genres, to make the film unique and interesting
  • a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. – Dennis McQuail 1987, p. 200
  • Expectations are based on both textual elements

Steve Neale: Genre as Audience Recognition

  • He argues genre is is a mechanism which attracts audience based on their predictable expectations
  • These generic characteristics are developed and amplified by media organisations, and are then reinforced by press, marketing, advertising etc.
  • He suggests that each genre is structured around a repertoire of elements, which fulfil an audiences expectation of a film and creating enjoyment
  • Their enjoyment is then maintained by the certain elements which are unconventional of the genre, making it interesting and unique
  •  genres change as society and culture changes – genres are historically specific and reflect/represent changing ideas, attitudes, values and beliefs of society at any particular moment in history that over time, mix-up, shape, adapt and adopt familiar ideas and expectations, but which essentially create something new which is recognisable

Genre

genre- a style or category of art, music, or literature.

you want something that’s predictable and expected but also innovative and unexpected.

Overall, genre study helps students to think about how media texts are classified, organised and understood

 . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . .

why is genre so important for institution’s

Genre

What is Genre:

– A style or category of art, music, or literature.

It helps identify how media texts are classified, organised and understood, essentially around SIMILARITIES and DIFFERENCE. Media texts hold similar patterns, codes and conventions that are both PREDICTABLE and EXPECTED, but are also INNOVATIVE (different) and UNEXPECTED.

Genre is a way of thinking about media production (INSTITUTIONS) and media reception (AUDIENCES)

. . . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures 
. . .Scorcese, A personal Journey through American Cinema (1995)

Genre is important for institutions as they become recognisable by their own styles.

The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication.Dennis McQuail 1987, p. 200

Steve Neale:

He argues that definitions and formations of genres are developed by media organisations (he specifically discusses the film industry), which are then reinforced through various agencies and platforms, such as the press, marketing, advertising companies, which amplify generic characteristics and thereby set-up generic expectations. He suggests that genres are structured around a repertoire of elements which creates a corpus or body of similar texts, which could all belong to the same category

However, Neale also promotes the idea that genre is a process, that genres change as society and culture changes. As such, genres are historically specific and reflect / represent changing ideas, attitudes, values and beliefs of society at any particular moment in history. This may explain, why genres are often blurred across different conventions and expectations, creating sub-genres, or hybrid genres, that mix-up, shape, adapt and adopt familiar ideas and expectations.

In general, the function of genre is to make films comprehensible and more or less familiar.

Turner p.97 ‘Film as Social Practice’
  •  predictable expectations– something that could be guessed.
  • reinforced– strengthen
  • amplify– enlarge upon or add detail to (a story or statement).
  • repertoire of elements– essentially features of a film that are repeated within a genre
  •  corpus– he main body or mass of a structure.
  • verisimilitude– he appearance of being true or real.
  • realism– the quality or fact of representing a person or thing in a way that is accurate and true to life.
  • construction of reality– the way we present ourselves to other people is shaped partly by our interactions with others, as well as by our life experiences.
  • historically specific– Historical people, situations, or things existed in the past
  • sub-genres– a genre that is part of a larger genre
  • hybrid genres– genre that blends themes and elements from two or more different genres
  • different– distinct; separate
  • familiar– well known/common

genre

Genre is a type of music, film and anything which can be performed in different ways throughout media. There are differences and similarities, predictable or expected. It should also be unpredictable. Different people see genre in different ways- people who consume it.

saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres.

The work of Steve Neale is often referred to when discussing genre. One area he looks at, is the relationship between genre and audiences. For example, the idea of genre as an enabling mechanism to attract audiences based around predictable expectations. He argues that definitions and formations of genres are developed by media organisations (he specifically discusses the film industry), which are then reinforced through various agencies and platforms, such as the press, marketing, advertising companies, which amplify generic characteristics and thereby set-up generic expectations.

In general, the function of genre is to make films comprehensible and more or less familiar.

meanings

repertoire of elements,  corpus, realism 

key elements-consistently repeated, collection of written texts,  a way of portraying or thinking about reality.

genre

“The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers.”

Genre is a style or category of a piece of art, literature, a song or film etc.

genre should be predicable and expected, but also unpredictable and unexpected. different people see genres differently

saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures .

Steve Neale:

The work of Steve Neale is often referred to when discussing genre. One area he looks at, is the relationship between genre and audiences. For example, the idea of genre as an enabling mechanism to attract audiences based around predictable expectations. He argues that definitions and formations of genres are developed by media organisations (he specifically discusses the film industry), which are then reinforced through various agencies and platforms, such as the press, marketing, advertising companies, which amplify generic characteristics and thereby set-up generic expectations.

For example, he suggests that genres are structured around a repertoire of elements which creates a corpus or body of similar texts, which could all belong to the same category (ie genre). Expectations are based not only on key textual elements (as highlighted above) but also around overarching generic structures such as the idea of verisimilitude which involves a clear understanding and knowledge of’various systems of plausibility motivation, justification and belief'(1990 p.46) This brings up quite an important point in relation to the way in which cultural production – in this instance, the generic mass production of film – is able to structure our understanding around realism or how we understand and recognise the construction of reality.

GENRE

Predictable expectationsFilms often include conventions that can be seen in many products of the same genre. As the audience becomes familiar with them, they become predictable and typical of the genre.
Reinforced
Amplify
Repertoire of elements Key elements of a film that are consistently repeated throughout a genre.
CorpusThe main body of a narrative or genre.
VerisimilitudeThe appearance of being real and true.
Realism Representation that is true to real life.
Construction of reality Genre is a way in which reality can be constructed under a particular theme/category.
Historically specific
Sub-genresA sub division of a certain genre. For example, a thriller film is a sub section of the horror genre.
Hybrid-genresA combination of themes and elements from two or more different types of genres
Different
Familiar

Paul Gilroy NOtes

Racial otherness- black communities are referred to as the ‘other’ race in white terms and see them as the people who commit crimes and incompatible with white british values.

Post-colonial melancholia- the deep rooted shame felt as a result of the loss of the British empire. In media the loss is deflected through nostalgia and anxieties surrounding british identity.

The story of UK race relations post W.W. 2- talks about the worries of immigrant behaviour in the post-war wave of immigration from the West Indies. Public associated these immigrants with the substandard living conditions.

Legacy of the empire- Gilroy suggests we live in “morbid culture of a once-imperial nation that has not been able to accept it’s inevitable loss of prestige”. British are undergoing a crisis of national identity. Empire immigrants and their descendants, is argued to be a visible representation of British power as it once was.

The search for Albion-

CSP 6: Ghost town

Ghost town was performed by The Specials, written by Jerry Dammers, produced by John Collins.

The song spent three weeks at number one and 10 weeks in total in the top 40 of the UK Singles Chart. Song released in 1981

Key Concepts:
● Cultural resistance
● Cultural hegemony- Antonio Gramsci, framing the ideologies of the dominant social group as the only legitimate ideology.
● Subcultural theory- The Birmingham School (1970s), looked at working class cultures like the teddy-boys, mods, skinheads, and punks – subcultures. Unified by shared tastes in fashion, music and ideology. They argued argued that the formation of subcultures offered young working class people a solution
to the problems they were collectively experiencing in society


Context:
● Race Relations
● Thatcher’s Britain- British Nationality Act of 1981: introduced a
series of increasingly tough immigration
procedures and excluded Asian people from
entering Britain.
● Rock Against Racism- RAR’s fusion of youth culture and politics has been widely celebrated for making politics fun. This fusion of politics and culture engaged disaffected white youth in the face of profound political and economic insecurity, class tensions and escalating racism.
● Rock Against Sexism- used punk as a vehicle to challenge sexism, promoting female musicians while challenging discrimination in the music industry between 1979 and 1982. 1970s saw a plethora of sexist song lyrics, record covers and band advertisements, many depicting violence towards women.
●2 Tone- a genre of British popular music, that fused punk with Jamaican reggae and ska music. Attracted the attention of right-wing youth. The bands had to tackle their own prejudices towards each other, highlighting the challenges of
mixing different class, racial and educational backgrounds

Social, historical and cultural background

The video and song are part of a tradition of protest in popular music, in this case reflecting concern about the increased social tensions in the UK at the beginning of the 1980s.

Linked to the politics of Thatcherism

Racially diverse representations

Musical genre of ska

Representation of Britain’s emerging multiculturalism, is reinforced through the eclectic mix of stylistic influences

mix of black and white members, The Specials, too, encapsulated Britain’s burgeoning multiculturalism. The band’s 2 Tone record label gave its name to a genre which fused ska, reggae and new wave and, in turn, inspired a crisply attired youth movement.

uneasy mood of the general music

Caribbean immigrants brought ska to England, where it attracted a cult following. The factory town of Coventry in the British Midlands was a hot spot for ska activity, as large numbers of blacks settled there to work in the British auto industry.

 lurking just beneath the “happy,” infectious dance beat were often chilling stories of the racial divisiveness and economic deprivation that characterized the dawning of the Thatcher era.

music video was directed by Barney Bubbles

a cry out against injustice, against closed off opportunities by those who have pulled the ladder up and robbed the young, the poor, the white and black of their songs and their dancing, their futures. Drive round an empty city at dawn. Look at the empty flats.

See the streets before the bankers get there and after the cleaning ladies have gone. And put young, poor, disadvantaged people in that car. See how “Ghost Town” makes sense. Now.

Radio stations didnt want to play reggae music so the only way it would get heard is through handmade sound system

Musicians escaped Jamica as they just introduced guns and brought their music to england which became poular