A style, type or category of entertainment. Often predictable.

Genre rests around a relationship between similarities and differences.

Genres are very important for institutions, audiences and industries.

“Producers are saddled with conventions and stereotypes, formulas and clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures” – this suggests that limitations are set out when attempting to create a film or moving image that will sell well, and there are difficulties in keeping similar ideas to fit the target audience, but making it slightly different so it isn’t boring or repetitive.

Steve Neale: “Genre is a repetition of differences and similarities to create different stories”

He argues that definitions and formations of genres are developed by media organisations. Furthermore it is seen that genres can change massively overtime, for example in 2002 Spider-man was released, which showed characters with super-human abilities to defeat villains with an opposing power, the films were seen to be comic like and colourful, whereas films from the exact same company like x-men were darker and more rough. But fast forward 20 years, action films are seen to have a lot more aspects of comedy and adventure in them to intrigue the viewers and keep the genre fresh and interesting.

This goes with Neales idea that genre keeps changing as society and humanity changes as well, film genre’s represent what is going on in the current moment in history, that could be opinions, events, politics, anything.