Genre: a style or category of art, music, or literature.

Genre is mostly associated with music, films and shows. It mostly displays the idea of what the media is about and what the viewer should expect going into it.

Genre is about being predictable and expected, however it should innovative and different as well.

Genre is important for both those who consume it and those who make it.

Institutions make the same types of films due to the fact that the company invests a large amount of money into certain props, certain lighting and certain cameras, this makes a style for the company and their viewers begin to expect it. So the company can make the same type of films, with a different storyline using the same props and the same sets to make more money without spending anymore.