A subliminal set of structural rules inform myth production.

All stories told across the globe and throughout history employ a remarkably simple but stable formula.

Character oppositions: audience expect villains to battle heroes. Might centre on secondary characters, such as youth or maturity, strength or intelligence, masculinity or femininity. Can be found in real life too such as on newspapers to deploy stories in which criminals exploit victims.

Narrative oppositions: Transforming failure into success.

Stylist oppositions: They use juxtaposed stylist presentations.