| CONCEPT | STRONGLY AGREE | AGREE | NEUTRAL | AGREE | STRONGLY AGREE | OPPOSITE CONCEPT |
| GOOD | YES | BAD | ||||
| EAST | YES | WEST | ||||
| FEMALE | YES | MALE | ||||
| STRAIGHT | YES | GAY | ||||
| WHITE | YES | BLACK | ||||
| URBAN | YES | REGIONAL | ||||
| POOR | YES | RICH | ||||
| EDUCATED | YES | STUPID | ||||
| RELIGIOUS | YES | SECULAR | ||||
| MASCULINE | YES | FEMININE | ||||
Binary Opposites:
– We simplify the world around us using a age old bias towards binary thinking.
Character opposites:
Audiences expect the hero to battle the villain,
Narrative Oppositions:
Media stories are organised to construct moments of opposition.