● Cultural Resistance –
● Cultural Hegemony –
● Subcultural Theory –

• When people protest and laws are put into place to try and solve the issue, it doesn’t necessarily mean that the opinions of the people will change. Changing peoples opinions is through their cultural likings and beliefs.

• Antonio Gramsci was an Italian philosopher who argued about the theory of Cultural hegemony in the 1930s.
• Hegemony is the dominant ruling class who are seen as the legitimate ideas / ideology.

• The ideologies of the dominant group are expressed and maintained through its economic, political, moral, and social institutions (like the education system and the media). These institutions socialise people into accepting the norms, values and beliefs of the dominant social group.

• Hegemonic: dominant, ruling-class, power-holders
  ● Hegemonic culture: the dominant culture
  ● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
  ● Ideology: worldview – beliefs, assumptions and values.

Campaigns :

• Rock against racism
• Rock against Sexism