On February 28, 2008, Time Warner’s CEO at the time, Jeffrey Bewkes, announced that New Line would be shut down as a separately operated studio.
n May 8, 2008, it was announced that Picturehouse would shut down in the fall. Berney later bought the Picturehouse trademarks from Warner Bros. and relaunched the company in 2013.
New Line moved from its long-time headquarters on Robertson Boulevard in Los Angeles in June 2014 to Warner Bros.’ lot Building 76, formerly used by Legendary Entertainment, a former Warner Bros.
In 1987, during the austere days of Thatcher’s Britain, a Muslim teenager learns to live life, understand his family and find his own voice through the music of Bruce Springsteen.
Bruce Springsteen writes songs which combine mainstream rock musical style with narrative songs about working class American life.
Blinded by the Light is an example of a US/UK co-production and distribution.
Its distributorNew Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate , WarnerMedia.
New Line Cinema – is an American Film production studio and a label of the Warner Bros.
WarnerMedia – is a Global Conglomerate of Warner Bros, Home Box Office, Turner Entertainment Networks, CNN Worldwide, etc
Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
Blinded by the light has a trailer on Youtube posted on the Kinocheck.com channel with 1.1 million views.
It has a twitter page called “Blinded by the light movie” which has 3,489 followers and following 6 people.
Distribution techniques – reliance on new technology; VOD, streaming.
New Line Productions, Inc., doing business as New Line Cinema, is an American film production studio and a label of the Warner Bros.
It was founded in 1967 by Robert Shaye as an independent film distribution company, later becoming a film studio. It was acquired by Turner Broadcasting System in 1994; Turner later merged with Time Warner (now Warner Media) in 1996, and New Line was merged with Warner Bros.
New Line Cinema was established in 1967 by the then 27-year-old Robert Shaye as a film distribution company, supplying foreign and art films for college campuses in the United States.
In 1976, New Line secured funding to produce its first full-length feature, Stunts (1977), directed by Mark Lester. Although not considered a critical success, the film performed well commercially on the international market and on television.
In 1980, Shaye’s law school classmate Michael Lynne became outside counsel and adviser to the company and renegotiated its debt. In November 1990, New Line purchased a 52% stake in the television production company RHI Entertainment (now Sonar Entertainment), which would later be sold to Hallmark Cards in 1994.
The studio is the flagship producer of live-action feature films within the Warner Bros.
Animated films produced by Warner Bros. Animation and the Warner Animation Group are also released under the studio banner.
Warner Bros. Pictures is currently one of five live-action film studios within the Warner Bros. Pictures Group, the others being New Line Cinema, DC Films, Castle Rock Entertainment, and the Spyglass Media Group. The final instalment of the Harry Potter film series is the studio’s highest-grossing film worldwide with $1.3 billion.
Founded in 1923 by brothers Harry Warner, Albert Warner, Sam Warner, and Jack L. Warner, in addition to producing its own films, it handles filmmaking operations, theatrical distribution, marketing and promotion for films produced and released by other Warner Bros.
Warner Media is a powerful portfolio of iconic entertainment, news and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection.
They used a budget of $15 million – David Hesmondhalgh (“risky business“). Production in US and UK – Globalisation. Produced by Warner Brothers Pictures Group (Conglomerate) investing into the film. Distributed by Social Media (use facts (eg. views, followers, for example twitter with them having over 3000 followers)) Can me consumed in multiple countries around the world at cinemas (more Globalisation) and on multiple streaming services. Can be consumed again and again (Cultural industries). Creates cultural imperialism on the UK and the US because it celebrates the culture of the united states through Bruce Springsteen’s music being prioritised in the film. Warner brothers uses Horizontal Integration. Directed by Gurinder Chadha. Bend it Films being a producer. The companies use commodification by the fact that they sell DVD’s of the film where they are distributed through things such as amazon and consumed on things such as your phone. Film regulated by British Board of Film Classification which allows for things such as diversity and innovation. The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
Cultural industries- Refers to various businesses that produce, distribute, market or sell products that belong categorically in creative arts. Including clothing, decorative material for homes, books, movies, television programs, or music.
Production- The action of making or manufacturing from components or raw materials, or the process of being so manufactured.
Distribution- Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. The methods by which media products are delivered to audiences, including the marketing campaign.
Exhibition / Consumption-The sum of information and entertainment media taken in by an individual or group.
Media concentration-in which decreasing numbers of individuals and organizations own media outlets, effectively concentrating the ownership of multiple organizations into the control of very few entities.
Conglomerates-a company that owns numerous companies involved in mass media enterprises.
Globalisation (in terms of media ownership)-The production, distribution, and consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross-culturally.
Cultural imperialism-Western nations dominate the media around the world which has a powerful impact
Vertical Integration-When a company does all 3 production, distribution and consumption
Horizontal Integration-When a company only produces.
Mergers- Combining two or more things into one.
Monopolies-concentrated control of major mass communications within a society.
Gatekeepers- is a process by which information is filtered to the public by the media.
Regulation-a rule or directive made and maintained by an authority.
Deregulation-the removal of regulations or restrictions, especially in a particular industry.
Free market-an economic system in which prices are determined by unrestricted competition between privately owned businesses.
Commodification-Process by which things, services, ideas, and people relations are transformed into objects for sale.
Convergence- a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
Diversity-it means understanding that each individual is unique, and recognizing our individual differences.
Innovation- the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.
Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group). It is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.
Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc. The use of film festivals in finding distribution deals for films. Marketing techniques such as use of genre, nostalgia, identity, social consciousness. Distribution techniques – reliance on new technology; VOD, streaming.
It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.
Blinded by the Light is an example of low-medium budget film making. production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia. The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film. Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
Distribution techniques – reliance on new technology; VOD, streaming
Marketing techniques such as use of genre, nostalgia, identity, social consciousness
Blinded by the Light is a film produced in 2019 at a lower budget than most other films, meaning that the value of production, distribution and marketing was significantly lower and there were less resources for the directors and creators to use. Its distributor, New Line Cinema, is an American film production studio and a label of the Warner Bros. Pictures, usually associated with the “indie” film genre. The film is an example of a US/UK co-production and independent production companies including Levantine Films, Bend it Films and Ingenious Media helped to fund it.
Bruce Springsteen music is used and licenced within the film.
The film wasn’t a high budget film with only around $15 million to spend on the entire production.
Companies that funded the film were New Line Cinema, Levantine Films, Ingenious Media and Bend It Films.
The film used the normal ideas of posters, adverts and bill boards to advertise the film.
The film wasn’t released on the typical DVD format after being released to cinemas, it was released to a streaming service after making $17.2 million in the box office.
Perfect example of what a low-budget American film can look likeIts distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.
co-funded by New Line Cinema and independent production companies including Levantine Films, Bend it Films and Ingenious Media.
‘Bend It Films’ is a UK based, indie production company owned by major US conglomerate ‘Warner Brothers’. Linking to the fact that major companies need new ideas and concepts, provided by the independent companies they own whilst independent companies need major companies to fuel distribution and exhibition because these major companies have the right to use streaming platforms to display their productions.
As a low-mid budget film, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.
The production uses Bruce Springsteen’s music from his fame during the 1970-80’s. The use of his music is a clever way of not only globalizing exhibition to project to Springsteen fans worldwide and also playing to a older demographic through a sense of nostalgia and way of looking back to the past.
Some original songs were created for use with the film, this creates opportunity to mix these songs in with actual Springsteen albums and playlists to make money.
