Key words

  1. Cultural industries  – Distributing cultural goods and services on industrial and commercial terms.
  2. Production The making of a video such as a commercial.
  3. Distribution promoting content to online audiences in multiple media formats through various channels.
  4. Exhibition / Consumption Retail branch of the film industry.
  5. Media concentration Examples, newspapers, magazines and tv and radio.
  6. Conglomerates a company that owns numerous companies involved in mass media enterprises.
  7. Globalisation (in terms of media ownership) the worldwide integration of media through the cross cultural exchange of ideas.
  8. Cultural imperialism How an ideology or a way of life is exported from one country to another through movement of cultural goods.
  9. Vertical Integration When a media company owns different businesses in the same chain of production and distribution.
  10. Horizontal Integration a media company’s ownership of several businesses of the same value.
  11. Mergers one or more undertakings involved carries on a media business.
  12. Monopolies concentrated control of major mass communications within a society.
  13. Gatekeepers Gatekeeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication.
  14. Regulation Mass media regulations are rules enforced by the jurisdiction of law
  15. Deregulation  the telecommunications industry pertains to relaxing ownership rules regarding such items as the number of stations a single television or radio owner can possess in a market and whether or not a single corporation can own a newspaper, or television and radio station in the same market
  16. Free market The free market is an economic system based on supply and demand with little or no government control.
  17. Commodification  – Commodification is the transformation of the shape of the relationship
  18. Convergence  – media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
  19. Diversity   – Diversity in the media is, more than a matter of professional ethics, a matter of questioning that given power.
  20. Innovation   Media innovation can include change in several aspects of the media landscape – from the development of new media platforms, to new business models, to new ways of producing media texts.

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