cross-media promotion (film) nea

A. Brief for Posters:

Create two posters to help promote a new TV / Film drama.

The Film / TV drama should have a clear link to a music star (as per Blinded by the Light)

Each poster should be different, targeting a specific aspect of the film creating different ways to appeal to the film’s audience.

Aspects of the film that could be used include:
• an example of enigma and/or action within the narrative
• a focus on celebrity or star appeal
• the use (or subversion) of specific genre conventions
• any other aspect of the film that can be used as a hook for the poster and would appeal to the film’s audience.

Each poster should use a different image, but the advertising campaign should appear coherent.

Audiences should recognise each poster as being part of the same campaign. The posters should actively promote a website for the film and act to encourage sharing and/or audience participation.

Task 1:

Make sure your statement of intent is completed (ie please feel free to revisit, adjust, edit, alter, change etc AS YOUR IDEAS AND KNOWLEDGE CHANGE)

Task 2:

Research and analyse 5 useful and relevant film posters to help you generate ideas and identify relevant elements that you will need to include. Upload your 5 posters (and your analysis) to your blog.

THE ANALYSIS SHOULD USE SEMIOTIC TERMS!

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