Semiotic Analysis of Film Posters
Poster 1 
Poster 2 
Poster 3 
Poster 4 
Poster 5
| Poster 1 – Annette (2021) | – Logo of premier film festival – Names of 3 starring actors – Title of film as the dominant signifier (colour match to jacket of the female character on poster) – Background of signifiers to do with rough seas and waves, connotes a sinister setting and foreshadows possible events in film – Name of director (‘A film by…’) – Production company name (‘Amazon Original Movie) – Anchorage: Small print of key people and companies involved and information on when it can be seen in cinemas. – Signifer of Prime video logo |
| Poster 2 – Blinded by the Light (2019) | – Dominant signifier/ main image of the protagonist (still image from action within the film) – Strapline anchorage (‘For anyone who has ever wanted to dream, you’re not alone’) – Review comment and person/ company it is from (‘Guaranteed to make you feel better than any other film this year’) – Small print of companies and key people involved such as the producers, editors. – Reference to the director and her previous work (‘The director of Bend it like Beckham’) – Title – Colour scheme matches colour on the protagonist’s costume and themes within the film (Red, white and blue) |
| Poster 3 – The Fault in our Stars (2014) | – Simple design (not overly populated) that introduces both protagonists and alludes to the key themes within the narrative. – Denotative main image of a boy and girl lying on grass. – Synthetic personalisation through the use of the font in the title that is made to look like the handwriting of one of the characters. – Link to the book it is based on (‘Based on the New York Times best seller’) – Strapline anchorage (‘One sick love story’). Connoting to the ‘sickness’ in the plot – Information on release date – Realistic image without use of image layering and special effects to connote to reality within the narrative. |
| Poster 4 – The Prom (2020) | – List of actors starring in the film at the top of the poster – Strapline anchorage (‘Everyone deserves a chance to celebrate’) – Background of a night sky and key location within the narrative – Title – Dominant signifier of the two protagonists holding hands, alludes to themes and new equilibrium at the end of the narrative. – Netflix logo, to display which streaming platform the audience can watch it and information on release date. – Small print providing the director, composer etc. |
| Poster 5 – Titanic (1997) | – Names of actors starring in the film – Dominant signifier of the ‘Titanic‘ ship, the centre plot line. – Strapline anchorage (‘Nothing on earth could come between them’) – Title – Soft focus/ layered image of two protagonists at the top of the posters, in the background of the ship. – Information on the director and previous work – Small print displaying the key people and companies involved. – Website link and logos of production companies such as ‘Twentieth Century Fox’ and ‘Paramount’ |