use of traditional marketing and distribution techniques to advertise such as trailers, posters, film festivals, etc
distributed by entertainment one
David Hesmondhalgh says; “All business is risky, but the cultural industries constitute a particularly risky business”
based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s
‘Bend It Films’ is a UK-based, indie production company owned by major US conglomerate ‘Warner Brothers’. Bend It Films developed the film with support from Levantine Films and Ingenious Media linking to the fact that major companies need new ideas and concepts, provided by the independent companies they own whilst independent companies need major companies to fuel distribution and exhibition because these major companies have the right to use streaming platforms to display their productions.
By using Bruce Springsteen’s music they are attracting a whole demographic of older people who enjoy his music
Social media was used a lot to advertise the film which has a massive amount of users and is also free.
