Blinded by the Light is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.

New Line Productions, Inc., doing business as New Line Cinema, is an American film production studio and a label of the Warner Bros. Pictures Group division of Warner Bros. Entertainment. It was founded in 1967 by Robert Shaye as an independent film distribution company, later becoming a film studio. It was acquired by Turner Broadcasting System in 1994; Turner later merged with Time Warner (now WarnerMedia) in 1996, and New Line was merged with Warner Bros. Pictures in 2008.

New Line Cinema was established in 1967 by the then 27-year-old Robert Shaye as a film distribution company, supplying foreign and art films for college campuses in the United States.

On February 28, 2008, Time Warner’s CEO at the time, Jeffrey Bewkes, announced that New Line would be shut down as a separately operated studio.

Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
production companies including Levantine Films. Bend it Films and Ingenious Media.
• Identification of how Blinded by the Light is characteristic of a low-mid budget release, considering production, distribution and circulation
• The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
• The use of film festivals in finding distribution deals for films
• Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
• Marketing techniques such as use of genre, nostalgia, identity, social consciousness
• Distribution techniques – reliance on new technology; VOD, streaming
• Regulation of the industry through BBFC (British Board of Film Classification).
• Regulation including Livingstone and Lun