- Low-medium budget film-making product.
- Example of UK/US production and distribution.
- New Line Cinema (subsidiary of Warner Brothers Pictures) is an American production studio that funded the product’s creation.
- The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
- The use of film festivals in finding distribution deals for films
- Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
- Marketing techniques such as use of genre, nostalgia, identity, social consciousness
Daily Archives: January 11, 2022
Filters
blinded by the light
Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group). It is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.
Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc. The use of film festivals in finding distribution deals for films. Marketing techniques such as use of genre, nostalgia, identity, social consciousness. Distribution techniques – reliance on new technology; VOD, streaming.
It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.
blinded by the light
Blinded by the Light is an example of low-medium budget film making. production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
this film has production context and distribution
materials including:
• website (Bend it Networks)
• website (Warners)
• posters
• trailer
• social media presence (Twitter, Instagram, facebook etc).
Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia. The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film. Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
Distribution techniques – reliance on new technology; VOD, streaming
Marketing techniques such as use of genre, nostalgia, identity, social consciousness
Blinded By The Light
Blinded by the Light is a film produced in 2019 at a lower budget than most other films, meaning that the value of production, distribution and marketing was significantly lower and there were less resources for the directors and creators to use. Its distributor, New Line Cinema, is an American film production studio and a label of the Warner Bros. Pictures, usually associated with the “indie” film genre. The film is an example of a US/UK co-production and independent
production companies including Levantine Films, Bend it Films and Ingenious Media helped to fund it.
Bruce Springsteen music is used and licenced within the film.
The film wasn’t a high budget film with only around $15 million to spend on the entire production.
Companies that funded the film were New Line Cinema, Levantine Films, Ingenious Media and Bend It Films.
The film used the normal ideas of posters, adverts and bill boards to advertise the film.
The film wasn’t released on the typical DVD format after being released to cinemas, it was released to a streaming service after making $17.2 million in the box office.
Perfect example of what a low-budget American film can look likeIts distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.
co-funded by New Line Cinema and independent production companies including Levantine Films, Bend it Films and Ingenious Media.
‘Bend It Films’ is a UK based, indie production company owned by major US conglomerate ‘Warner Brothers’. Linking to the fact that major companies need new ideas and concepts, provided by the independent companies they own whilst independent companies need major companies to fuel distribution and exhibition because these major companies have the right to use streaming platforms to display their productions.
As a low-mid budget film, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.
The production uses Bruce Springsteen’s music from his fame during the 1970-80’s. The use of his music is a clever way of not only globalizing exhibition to project to Springsteen fans worldwide and also playing to a older demographic through a sense of nostalgia and way of looking back to the past.
Some original songs were created for use with the film, this creates opportunity to mix these songs in with actual Springsteen albums and playlists to make money.
blinded by the light
‘The movie musical seems to be thriving at the moment, and in these tumultuous political times, who is really going to complain about experiencing the escapism and joy that only a film of this genre can bring?’ – Sarah Buddery Review.
The film is similar to movies such as Rocketman and Bohemian Rhapsody yet the film is as much about music as it is told with music.
Inspired by an incredible true story, and based on the memoir ‘Greetings From Bury Park’ by Sarfraz Manzoor, the film tells the story of Javed Khan (Vivek Kalra), a Pakistani teenager who dreams of a life outside Luton, far away from his very traditional family and particularly his slightly overbearing Father (Kulvinder Ghir) who believes Javed can be anything he wants to be. As long as one of those things is a lawyer, an accountant or an estate agent! When his friend Roops (Aaron Phagura) introduces him to The Boss aka Bruce Springsteen, Javed’s world is turned upside down and through the lyrics of the legendary musician, he finds his voice.
Release of film: 2019
More than one poster design is made to involve all cultures, languages and to keep the advertising interesting.
• Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
production companies including Levantine Films. Bend it Films and Ingenious Media.
• Identification of how Blinded by the Light is characteristic of a low-mid budget release, considering production, distribution and circulation
• The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
• The use of film festivals in finding distribution deals for films
• Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
• Marketing techniques such as use of genre, nostalgia, identity, social consciousness
• Distribution techniques – reliance on new technology; VOD, streaming
• Regulation of the industry through BBFC (British Board of Film Classification).
• Regulation including Livingstone and Lunt
– Hautlieu creative blog