- Cultural industries – A economic sector that is primarily engaged in producing, reproducing, storing and distributing cultural goods and services.
- Production – In media terms, the making of a viewable product through film and sound.
- Distribution – Methods in which the product is delivered to the marketing campaign
- Exhibition / Consumption – The release of a product to the public.
- Media concentration – Few individuals or organisations control the shares of the mass media.
- Conglomerates – A media institution or group is a company that owns multiple companies which are involved in mass media enterprises.
- Globalisation – In media, the world-wide integration of media through the cross cultural exchange of ideas / technology.
- Cultural imperialism – Western nations dominate the media around the world.
- Vertical Integration – A media company owns different businesses in the same chain of production and distribution.
- Horizontal Integration – A media company’s ownership of several businesses of the same value.
- Mergers – Two or more companies combine / merge together to make one singular company.
- Monopolies – The exclusive possession / control of the supply of or trade in a commodity / service.
- Gatekeepers – A filtering system in which companies choose what information is released to the public.
- Regulation – Rules enforced by the jurisdiction of law in which a range of specific bindings / tools are applied to media systems.
- Deregulation – The reductions of government power in a particular industry to create a more competitive aura within a company.
- Free market – An unregulated system of economic exchange in which taxes, quality controls, quotas, tariffs and other forms of centralised economic interventions by the government do not exist or are minimal.
- Commodification – A process which services, ideas and people relations are transformed into objects for sale in a capitalist economic system.
- Convergence – The merging of previously distinct media to create an entire new form of communication expression.
- Diversity – A variety or assort of media.
- Innovation – The changing in several aspects of the media landscape. The invention of new vales in the marketing sector.
Daily Archives: January 11, 2022
Filters
Blinded by the light
Media is a risky buisness
Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
production companies including Levantine Films. Bend it Films and Ingenious Media.
• Identification of how Blinded by the Light is characteristic of a low-mid budget release, considering production, distribution and circulation.
Production: Merger between 3 movie companies. Films do this gain more control of market as well as maximise profit.
• The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
As Bruce is a global figure his name and songs give the film support across the globe. This is called globalisation.
• The use of film festivals in finding distribution deals for films.
• Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
• Marketing techniques such as use of genre, nostalgia, identity, social consciousness
• Distribution techniques – reliance on new technology; VOD, streaming
Directed by | Gurinder Chadha – she previously worked on film Bend it like Beckham |
|---|---|
| Written by | Paul Mayeda Berges, Gurinder Chadha, Sarfraz Manzoor |
| Based on | Greetings from Bury Park: Race, Religion and Rock N’ Roll by Sarfraz Manzoor |
| Produced by | Jane Barclay, Gurinder Chadha, Jamal Daniel |
| Music by | A. R. Rahman |
|---|---|
| Production companies | Levantine Films, Ingenious, Bend It Films, Cornerstone Films |
| Distributed by | Entertainment One Films |
| Release dates | 27 January 2019 (Sundance)9 August 2019 (United Kingdom) |
| Running time | 117 minutes[1] |
| Country | United Kingdom |
| Language | English |
| Budget | $15 million[2] |
| Box office | $18.1 million[3][4] |
The director of Bruce Springsteen-themed movie Blinded by the Light told how a chance meeting at a red-carpet event led to the Boss granting permission for his music to be used in the soundtrack.
Springsteens wife loved the movie ‘Bend it like Beckham’ and the director, and so she persuaded Bruce to get involved,
Quotes from newspapers –
The Guardian –
Javed, the central character in my film, is a teenage British Pakistani Muslim. Blinded By the Light is being released at a time when that community is regularly demonised as the other – both Boris Johnson and Donald Trump have sought to gain political capital by mocking Muslims.
The number of hate crimes per year has risen from 42,235 in 2012 to 103,379 in 2018, with 77% of those hate crimes being race-related.
The Hollywood Reporter –
Over the Aug. 16-18 weekend, New Line’s Blinded by the Light — a coming-of-age tale inspired by Springsteen’s music — bombed in its nationwide debut, earning a mere $4 million at the box office.
Marketing techniques such as the use of genre, nostalgia, identity, social consciousness
Previusly established fans from film ‘Bend it like Beckham’ + Bruce Springsteen fans. This helps to establish hype, as well as media coverage of the film, and brings in more bodies to the cinema.
Bend it studios – indie film company (small)
they had to get help from more major companies such as:
Levantine films (small company – however had major success with film – Hidden Figures) and Ingenious media (investment company – had major success with film Life of `Pi)
The film is based on the existing successful book. This maximises profits and reduces risk, as fans of the book are more likely to watch the film.
The movie is left wing –
it used social media to promote film.
Hashtagged BLM + other tweets to raise awareness.
blinded by the light
Blinded by the Light is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.
Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
production companies including Levantine Films. Bend it Films and Ingenious Media.
It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.
• website (Bend it Networks)
• website (Warners)
• posters
• trailer
• social media presence (Twitter, Instagram, facebook etc).
It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.
They use instagram, twitter facebook
They have 1472 Instagram followers and 37 posts. They last posted on the 17th august 2019.
13k likes on their facebook page
Blinded by the light has a trailer on Youtube posted on the Kinocheck.com channel with 1.1 million views.
3488 follwers on twitter
They use social media to advertise(distribute)
- Cultural industries- Refers to various businesses that produce, distribute, market or sell products that belong categorically in creative arts. Including clothing, decorative material for homes, books, movies, television programs, or music.
- Production- The action of making or manufacturing from components or raw materials, or the process of being so manufactured.
- Distribution- Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. The methods by which media products are delivered to audiences, including the marketing campaign.
- Exhibition / Consumption-The sum of information and entertainment media taken in by an individual or group.
- Media concentration-in which decreasing numbers of individuals and organizations own media outlets, effectively concentrating the ownership of multiple organizations into the control of very few entities.
- Conglomerates-a company that owns numerous companies involved in mass media enterprises.
- Globalisation (in terms of media ownership)-The production, distribution, and consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross-culturally.
- Cultural imperialism-Western nations dominate the media around the world which has a powerful impact
- Vertical Integration-When a company does all 3 production, distribution and consumption
- Horizontal Integration-When a company only produces.
- Mergers- Combining two or more things into one.
- Monopolies-concentrated control of major mass communications within a society.
- Gatekeepers- is a process by which information is filtered to the public by the media.
- Regulation-a rule or directive made and maintained by an authority.
- Deregulation-the removal of regulations or restrictions, especially in a particular industry.
- Free market-an economic system in which prices are determined by unrestricted competition between privately owned businesses.
- Commodification-Process by which things, services, ideas, and people relations are transformed into objects for sale.
- Convergence- a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
- Diversity-it means understanding that each individual is unique, and recognizing our individual differences.
- Innovation- the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.
David Hesmondhalgh says; “All business is risky, but the cultural industries constitute a particularly risky business”
Independent production companies can secure funding from private investors but usually they are funded by arts agencies, such as the British Film Council or the British Film Institute.
Unlike studio films, which usually have a mainstream cinema release, independent production companies enter their films into local, national and international film festivals to gain exposure with distributors who may then buy the distribution rights.
Producers: Gurinder Chadha, Jamal Daniel, Jane Barclay
DistributionBlinded By The Light was picked up by New Line Cinema at the 2019 Sundance Film Festival after a bidding war with various other major film distributors. The film had been well received by audiences at the film festival. The all-night auction following the world premiere at the Sundance Film Festival in January 2019 guaranteed the film a major global cinema release which many films never achieve.
Previously offered for sale at the 2018 Cannes Film Festival but did not attract a buyer at that point although UK distribution was secured by eOne Entertainment, a Canadian media company.
New Line Cinema are an American production studio owned by Warner Brothers Pictures Group.
The film was released in cinemas worldwide in August 2019. The DVD release followed in December 2019 distributed by Paramount Home Entertainment – a Viacom company.
Deal with Amazon Prime secured in early 2020 for streaming in the UK.
Promotion and marketingBlinded By The Light was backed by a major international marketing campaign: Traditional marketing: trailer, film poster with review quotes etc.
Premieres – London, Luton and Asbury Park, New Jersey (attended by Bruce Springsteen).
Heavy social media presence – Facebook, Twitter, Instagram, YouTube.
Funding
Blinded By The Light cost around $15m to make. Key points:Bend It Films developed the film with support from Levantine Films and Ingenious Media.
Levantine Films is an independent production company that had a major success with Hidden Figures in 2016 which grossed $230m at the worldwide box office.
The Ingenious Group is an investment company that invests money in projects that have the potential to deliver future profits.
Blinded by the light
Warner Bros. Pictures is currently one of five live-action film studios within the Warner Bros. Pictures Group, the others being New Line Cinema, DC Films, Castle Rock Entertainment, and the Spyglass Media Group. The final installment of the Harry Potter film series is the studio’s highest-grossing film worldwide with $1.3 billion.[5]established in 2008, and Jeff Robinov was appointed the first president of the company.
think: how many posts, date last posted on different film accounts and production accounts.
blinded by the light
On February 28, 2008, Time Warner’s CEO at the time, Jeffrey Bewkes, announced that New Line would be shut down as a separately operated studio.
n May 8, 2008, it was announced that Picturehouse would shut down in the fall. Berney later bought the Picturehouse trademarks from Warner Bros. and relaunched the company in 2013.
New Line moved from its long-time headquarters on Robertson Boulevard in Los Angeles in June 2014 to Warner Bros.’ lot Building 76, formerly used by Legendary Entertainment, a former Warner Bros.
In 1987, during the austere days of Thatcher’s Britain, a Muslim teenager learns to live life, understand his family and find his own voice through the music of Bruce Springsteen.
Bruce Springsteen writes songs which combine mainstream rock musical style with narrative songs about working class American life.
blinded by the light
Blinded by the Light is an example of a US/UK co-production and distribution.
Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate , WarnerMedia.
New Line Cinema – is an American Film production studio and a label of the Warner Bros.
WarnerMedia – is a Global Conglomerate of Warner Bros, Home Box Office, Turner Entertainment Networks, CNN Worldwide, etc
Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
Blinded by the light has a trailer on Youtube posted on the Kinocheck.com channel with 1.1 million views.
It has a twitter page called “Blinded by the light movie” which has 3,489 followers and following 6 people.
Distribution techniques – reliance on new technology; VOD, streaming.
Blinded by the light
New line Cinema
New Line Productions, Inc., doing business as New Line Cinema, is an American film production studio and a label of the Warner Bros.
It was founded in 1967 by Robert Shaye as an independent film distribution company, later becoming a film studio. It was acquired by Turner Broadcasting System in 1994; Turner later merged with Time Warner (now Warner Media) in 1996, and New Line was merged with Warner Bros.
New Line Cinema was established in 1967 by the then 27-year-old Robert Shaye as a film distribution company, supplying foreign and art films for college campuses in the United States.
In 1976, New Line secured funding to produce its first full-length feature, Stunts (1977), directed by Mark Lester. Although not considered a critical success, the film performed well commercially on the international market and on television.
In 1980, Shaye’s law school classmate Michael Lynne became outside counsel and adviser to the company and renegotiated its debt. In November 1990, New Line purchased a 52% stake in the television production company RHI Entertainment (now Sonar Entertainment), which would later be sold to Hallmark Cards in 1994.
The studio is the flagship producer of live-action feature films within the Warner Bros.
Animated films produced by Warner Bros. Animation and the Warner Animation Group are also released under the studio banner.
Warner Bros. Pictures is currently one of five live-action film studios within the Warner Bros. Pictures Group, the others being New Line Cinema, DC Films, Castle Rock Entertainment, and the Spyglass Media Group. The final instalment of the Harry Potter film series is the studio’s highest-grossing film worldwide with $1.3 billion.
Founded in 1923 by brothers Harry Warner, Albert Warner, Sam Warner, and Jack L. Warner, in addition to producing its own films, it handles filmmaking operations, theatrical distribution, marketing and promotion for films produced and released by other Warner Bros.
Warner Media is a powerful portfolio of iconic entertainment, news and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection.
BLINDED BY THE LIGHT
They used a budget of $15 million – David Hesmondhalgh (“risky business“). Production in US and UK – Globalisation. Produced by Warner Brothers Pictures Group (Conglomerate) investing into the film. Distributed by Social Media (use facts (eg. views, followers, for example twitter with them having over 3000 followers)) Can me consumed in multiple countries around the world at cinemas (more Globalisation) and on multiple streaming services. Can be consumed again and again (Cultural industries). Creates cultural imperialism on the UK and the US because it celebrates the culture of the united states through Bruce Springsteen’s music being prioritised in the film. Warner brothers uses Horizontal Integration. Directed by Gurinder Chadha. Bend it Films being a producer. The companies use commodification by the fact that they sell DVD’s of the film where they are distributed through things such as amazon and consumed on things such as your phone. Film regulated by British Board of Film Classification which allows for things such as diversity and innovation. The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
1=A
3=B
5=C
Key words
- Cultural industries- Refers to various businesses that produce, distribute, market or sell products that belong categorically in creative arts. Including clothing, decorative material for homes, books, movies, television programs, or music.
- Production- The action of making or manufacturing from components or raw materials, or the process of being so manufactured.
- Distribution- Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. The methods by which media products are delivered to audiences, including the marketing campaign.
- Exhibition / Consumption-The sum of information and entertainment media taken in by an individual or group.
- Media concentration-in which decreasing numbers of individuals and organizations own media outlets, effectively concentrating the ownership of multiple organizations into the control of very few entities.
- Conglomerates-a company that owns numerous companies involved in mass media enterprises.
- Globalisation (in terms of media ownership)-The production, distribution, and consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross-culturally.
- Cultural imperialism-Western nations dominate the media around the world which has a powerful impact
- Vertical Integration-When a company does all 3 production, distribution and consumption
- Horizontal Integration-When a company only produces.
- Mergers- Combining two or more things into one.
- Monopolies-concentrated control of major mass communications within a society.
- Gatekeepers- is a process by which information is filtered to the public by the media.
- Regulation-a rule or directive made and maintained by an authority.
- Deregulation-the removal of regulations or restrictions, especially in a particular industry.
- Free market-an economic system in which prices are determined by unrestricted competition between privately owned businesses.
- Commodification-Process by which things, services, ideas, and people relations are transformed into objects for sale.
- Convergence- a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
- Diversity-it means understanding that each individual is unique, and recognizing our individual differences.
- Innovation- the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.