They used a budget of $15 million – David Hesmondhalgh (“risky business“). Production in US and UK – Globalisation. Produced by Warner Brothers Pictures Group (Conglomerate) investing into the film. Distributed by Social Media (use facts (eg. views, followers, for example twitter with them having over 3000 followers)) Can me consumed in multiple countries around the world at cinemas (more Globalisation) and on multiple streaming services. Can be consumed again and again (Cultural industries). Creates cultural imperialism on the UK and the US because it celebrates the culture of the united states through Bruce Springsteen’s music being prioritised in the film. Warner brothers uses Horizontal Integration. Directed by Gurinder Chadha. Bend it Films being a producer. The companies use commodification by the fact that they sell DVD’s of the film where they are distributed through things such as amazon and consumed on things such as your phone. Film regulated by British Board of Film Classification which allows for things such as diversity and innovation. The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film