- Low-medium budget film-making product.
- Example of UK/US production and distribution.
- New Line Cinema (subsidiary of Warner Brothers Pictures) is an American production studio that funded the product’s creation.
- The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
- The use of film festivals in finding distribution deals for films
- Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
- Marketing techniques such as use of genre, nostalgia, identity, social consciousness
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