Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group). It is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.

Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.  The use of film festivals in finding distribution deals for films. Marketing techniques such as use of genre, nostalgia, identity, social consciousness. Distribution techniques – reliance on new technology; VOD, streaming.

It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.