Blinded by the Light is an example of low-medium budget film making. production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent

this film has production context and distribution
materials including:
• website (Bend it Networks)
• website (Warners)
• posters
• trailer
• social media presence (Twitter, Instagram, facebook etc).

Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia. The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film. Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.

Distribution techniques – reliance on new technology; VOD, streaming

Marketing techniques such as use of genre, nostalgia, identity, social consciousness