Blinded by the Light is a film produced in 2019 at a lower budget than most other films, meaning that the value of production, distribution and marketing was significantly lower and there were less resources for the directors and creators to use. Its distributor, New Line Cinema, is an American film production studio and a label of the Warner Bros. Pictures, usually associated with the “indie” film genre. The film is an example of a US/UK co-production and independent
production companies including Levantine Films, Bend it Films and Ingenious Media helped to fund it.
Bruce Springsteen music is used and licenced within the film.
The film wasn’t a high budget film with only around $15 million to spend on the entire production.
Companies that funded the film were New Line Cinema, Levantine Films, Ingenious Media and Bend It Films.
The film used the normal ideas of posters, adverts and bill boards to advertise the film.
The film wasn’t released on the typical DVD format after being released to cinemas, it was released to a streaming service after making $17.2 million in the box office.
Perfect example of what a low-budget American film can look likeIts distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.
co-funded by New Line Cinema and independent production companies including Levantine Films, Bend it Films and Ingenious Media.
‘Bend It Films’ is a UK based, indie production company owned by major US conglomerate ‘Warner Brothers’. Linking to the fact that major companies need new ideas and concepts, provided by the independent companies they own whilst independent companies need major companies to fuel distribution and exhibition because these major companies have the right to use streaming platforms to display their productions.
As a low-mid budget film, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.
The production uses Bruce Springsteen’s music from his fame during the 1970-80’s. The use of his music is a clever way of not only globalizing exhibition to project to Springsteen fans worldwide and also playing to a older demographic through a sense of nostalgia and way of looking back to the past.
Some original songs were created for use with the film, this creates opportunity to mix these songs in with actual Springsteen albums and playlists to make money.